Upcoming Course Here
New York, March 28th, 2012: New York University’s School of Continuing and Professional Studies will be introducing a Facebook Marketing class as part of their Digital Marketing Certificate program. This class signifies the diversification of courses offered in their digital marketing program. With 850 million users and counting, business Facebook pages are an essential element in most marketing campaigns, and is a natural class to introduce at NYU.
This class, which will be conducted Thursday evenings starting April 12th thru May 3rd, will review the latest changes to Facebook pages, “Timeline”, Facebook page architecture, Facebook content marketing strategy, audience messaging and segmentation, Facebook advertising, and lessons learned from other Facebook campaigns.
Ruben Quinones, Director of New Media, at Path Interactive will be instructing the course. Ruben regularly instructs the “Examining Social Networks for Brand Value” class, a core course for the Digital Marketing certificate program.
“This is an exciting course for me to teach, and I’m honored to be introducing it with NYU. I think we are all realizing Facebook’s importance in our marketing programs, and I look forward to to sharing some of the best practices and techniques with others to give them insights to how they can better market their brands.” Ruben says.
The course will be located at the Fairchild Building, at 7 East 12th St. Visit the NYU SCPS registration page for additional details. Path Interactive will also be facilitating facilitating Search Engine Optimization class in April with CEO, Michael Coppola.
Click here for more current information on the Facebook Marketing class at NYU.
About Path Interactive
Path Interactive is a leading New York search engine marketing providing results targeted campaigns for national, regional & local business brands. Path employs a unique approach to paid search management, organic site optimization, and social media marketing. Our team draws its strength from a diverse mix of media professionals, whose expertise spans both the traditional and new media as well as experience in both local and national markets.