Facebook’s External Ad Network
There has been quite a stir among the Facebook community this past week after Facebook announced that their users will no longer have the power to vote on changes within Facebook’s policies and terms of services. There has also been talk about taking user’s information to serve them ads externally, off of the Facebook platform. Although the idea of serving up ads to users off of Facebook has been brought up before, we may start to see it in the near future. Essentially, Facebook, with a a huge pool of targeted data, will be able to sell that data to marketers. Marketers will then have the opportunity to serve up ads to people off of the Facebook platform. For a more detailed look, check out the article on Bloomberg Businessweek. Could this bring in more revenue to Facebook and make them more profitable for investors?
Google’s Panda Update
On November 21st, Google confirmed that they would be updating their Panda algorithm, making this the 22nd update Panda has seen yet. Panda is the algorithm that penalizes websites for too much low-quality content. Ultimately, this update will impact about 0.8% of English queries. Read more about it on Search Engine Land.
In an effort to give users the opportunity to promote their Instagram profiles on their website or blog, Instagram has launched Instagram badges. With the recent launch of Instagram online profiles, brands will now have the opportunity to drive traffic to their Instagram profiles from their online websites using these new badges. You can even personalize you badge! Simply log in to your Instagram account online and select the badges on the left hand side of the screen, copy the code and paste it onto your site.
With the recent changes to its policies, Facebook will now have the power to share information with affiliates such as Instagram. What does this mean for you? If you use Intagram, you may start to see ads on the platform that were targeted specifically for you. For more info, check out the article by the Business Insider.
Stay tuned for some more Digital Week in Review next week!