Digital Week in Review: Why Google + is Not the Facebook Killer it Thinks

Emily Kostic July 18, 2011 Category Agency News


Why Google+ is Not the Facebook Killer it Thinks it is; Technorati
Google+ has attempted to usurp the King of Social Media, Facebook. While it will start things with a slightly changed interface, it will not be the change that we are all looking for, as the Google insight into social media is the same as it was, and the same as it will be until a fundamental shift in ideas occurs.
The Takeaway: Despite the majority of truly innovative products that Google has developed over the years, the move into the Social Media space makes Google and Google+ a big, yes, you guessed it, copycat.

Readers vs. Gamers, ‘Google News Badges’ Could Revolutionize Both; International Business Times
Google’s latest concoction ‘Google News Badges’ could be making strides toward a revolutionary way of reading, gaming, and social networking.
The Takeaway: By connecting Google News with Google+ through the user profile, the tech giant has turned reading news into a gaming experience.

App Makers and Twitter Feel Strains; The New York Times
The relationship between Twitter and the outside developers that build its apps is a little like the one between sharks and the small fish that latch onto their backs — beneficial for both, until it isn’t.
The Takeaway: The boom in apps, though, has fueled longstanding tensions between Twitter and the developers over whether they are partners or competitors. What each fails to effectively realize is that one can not survive without the other.

Microsoft pitches Google Health users, developers on moving to HealthVault; ZDNet
Microsoft is attempting to make it easier for Google Health users and developers to move their data and applications over to Microsoft’s HealthVault alternative, using the Direct Project messaging protocols established by the Office of the National Coordinator for Health IT.
The Takeaway: Can Microsoft succeed where Google failed? It’s unlikely that most users will consider keeping personal health information on the cloud a necessity anytime soon.

Most Recent

Time to Reassess Your Company’s Internship Program

By Jaclyn Howell, Path Interactive September 26, 2018

Why This Semester Is the Time to Reassess Your Company’s Internship Program Is your business looking to […]

Read More

Path Interactive Wins Independent Agency of the Year at the 2018 Bing Agency Awards

By Jein Funk, Path Interactive September 25, 2018

We couldn’t be more excited to announce our latest victory! Last week, Path Interactive continued its awards […]

Read More

Four Questions You Need to Ask When Starting a Web Design Project

By Jessica Malone, Path Interactive August 28, 2018

Whether you’re thinking it’s finally time to establish your online presence or are looking to refresh your […]

Read More