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Digital Week in Review: Twitter Offering $50 Million to Buy Tweetdeck

Emily Kostic April 18, 2011 Category Agency News

Twitter Offering $50 Million To Buy TweetDeck; Silicon Valley Insider
Twitter is in “advanced” talks to pay $50 million for popular Twitter client TweetDeck, the Wall Street Journal reports.
The Takeaway: TweetDeck is one of the more popular independent third party Twitter applications out there. It accounts for around 13% of all tweets sent out, and is generally the preferred app for Twitter “power users.” Those are the users Twitter wants on one of its official apps, not controlled by a growing rival like UberMedia. Who will win in this battle: UberMedia or Twitter?

eHow takes a hit from Google lousy sites algorithm; MSNBC
About a month and a half ago, Google introduced a new algorithm that would help the average Googler receive search results uncluttered by spammy-ish, “low-quality” content farms. While Demand Media’s eHow escaped the initial fallout, it’s now at the top of the “Losers” chart compiled by SEO analysis site Sistrix.
The Takeaway: While Demand Media still hasn’t released numbers to show what the “negative impact” was, it’s assumed the effect was great. Keep in mind the top winners from this most recent algorithm change. They included Wiktionary, Yelp and Etsy.

Bing Grabs 30% of Online Searches at Google’s Expense; Rolling Stone
Microsoft’s Bing search engine is now responsible for 30 percent of all online searches, says market research firm Experian Hitwise.
The Takeaway: Despite a steady downswing in Google’s popularity for online searches in 2011, it remains to be proven whether this is enough to persuade Internet users to switch en masse, though.

Bing Business Portal Challenges Google Places in Local; EWeek
Microsoft Bing challenges the Google Places local business offering with the new Bing Business Portal. Merchants can build an online business listing complete with deals and promotions for Bing.
The Takeaway: So far, Bing appears content to relegate deals to its Business Portal listings, but that could change if Google Offers proves a success.

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