In this week’s Digital Week in Review, five questions you must answer when figuring out the best time to Tweet, the new iPhone 5S and iPhone 5C still can’t do simultaneous voice and data, McDonald’s is test driving a new mobile food order and payment app, and Twitter tweets about going public.
What is the Best Time to Tweet?
The best time to tweet can depend on several variables. When deciding when to post your content, there is a series of questions about your brand and fan base that you must ask yourself. Joe Colacurico , Research Manager at Zocalo Group has given his list of variables in an article with AllTwitter.com:
- Who is our audience and what do we know about their social media usage habits?
- How does our industry or category perform on social?
- How does the type of content perform?
- What content cadence is most effective?
- On which day of the week will content be posted?
iPhone 5S and iPhone 5C Still Won’t Allow Simultaneous Voice and Data
McDonald’s Looking at a Mobile Payment App
McDonald’s is testing an app which will allow customers to digitally order their food from their phone and pay for the item before picking it up at a drive-through window or restaurant counter. Other big name franchises such as Starbucks and Dunkin’ Doughnuts have already tested platforms which allow customers to pay for food with their smartphones.“While many competitors are publicizing their efforts to get an initial foothold in the mobile arena, no one has developed a comprehensive solution that integrates all the opportunities this technology presents”- McDonalds
The app is currently being tested in Utah and Texas.
Twitter Tweets About Going Public
Twitter has announced in a tweet late Thursday afternoon its intention to go public. According to Bloomberg reports, companies with “less than 1 billion dollars in annual revenue are able to submit IPO filings confidently with U.S. regulators under the Jumpstart Our Business Startups, or JOBS, Act”.
The 200-million-plus user site has been valued by private investors to be worth more than 10 billion dollars. It is expected to break even the first year then grow at a rate of 1 billion dollars a year after that.
Read more here.
