Digital Week in Review: New Google Search for iPad

Emily Kostic August 1, 2011 Category Agency News


Facebook Offers $500 Bounty for Reporting Bugs; PC Magazine
Facebook is offering a $500 reward for reporting bugs on its site.
The Takeaway: Although it is great that Facebook is getting into the bug bounty game, they are charging far less than bug bounties offered by companies like Google or Microsoft.

New Google Search for iPad; About.com
Google introduced a new search experience for tablets on Friday, using HTML 5 to give Google Search a more app-like feel. The new Google Search takes into account the smaller screens used on the iPad and Android-powered tablets, giving each individual search result more space so that the results don’t look all squished together. It also moves many of the search features found on the left-side menu up to the top of the screen where they will be easier to access.
The Takeaway: The end result? It might actually be a more functional version of search than the PC version.

Google Chrome Share Hits 13.5%, Apple Safari Tops 8%; EWeek
Google Chrome and Apple’s Safari Web browsers both gained market share through July, according to Net Applications. Microsoft Internet Explorer and Mozilla Firefox lost share.
The Takeaway: There are many reasons for Chrome’s upswing. Start with its hip factor from being a stealth Google product with which the company shocked the world, then move on to the speedy V8 JavaScript engine and accelerated release cycles.

Why Microsoft isn’t dumping Bing anytime soon; ZDNet
On cue, as happens after almost every quarterly Microsoft earnings report, there are a number of industry watchers calling for Microsoft to dump its money-losing Bing, along with its parent org, the Online Systems Division.
The Takeaway: What many outside Microsoft seem to forget is that Bing isn’t a standalone entity. Yes, it is a search engine. But it’s a lot more than that to Microsoft. It’s a technology that is being baked into products all across the company.

Most Recent

Everything You Need to Know About Google’s New Ad Formats, Improved Expanded Text Ads and Responsive Search Ads

By Nadia Vostrikov, Path Interactive February 18, 2019

Google’s Recently-Released Ad Formats Last year, Google released the Responsive Search Ad, a new ad format that […]

Read More

Path Interactive Joins SourceLink

By Michael Coppola, Path Interactive January 11, 2019

This week, we announced that Path Interactive is joining SourceLink, a leading direct marketing and data management […]

Read More

The 4 Most Important Things to Keep in Mind When Planning an Influencer Marketing Campaign

By Maritza Canon-Mendieta, Path Interactive January 2, 2019

If you’re a marketer, you’ve no doubt noticed the reach and penetration of traditional advertising strategies dwindling […]

Read More