Digital Week in Review: LinkedIn Reports Strong Q2 Earnings, Facebook App Gives Android Users Cover Feed for Home Screens and Seniors Are Getting Social

Avatar Path Interactive August 2, 2013 Category Agency News

In this week’s Digital Week in Review, LinkedIn has high second quarter earnings, Facebook app allows Android users with home supported devices to display their Facebook cover feed as their default lock screens, and seniors are the fastest growing demographic in social media.

LinkedIn Reports Strong Q2 Earnings

LinkedIn money

LinkedIn has just reported their Q2 earnings and the professional social media network beat even what Wall Street analysts has estimated it at. LinkedIn beat the expected 31 cents per share which would total a revenue of $358.85 million by coming in at 38 cents per share totaling $364 million. Interestingly enough, 56% of these Q2 earnings were generated by the company’s “talent solutions” product used for recruiting.

LinkedIn also saw a rise in membership. There are now 238 million users which is a result of their increasing 37% year-over-year growth.

“Accelerated member growth and strong engagement drove record operating and financial results in the second quarter. We are continuing to invest in driving scale across the LinkedIn platform in order to fully realize our long-term potential.” – Jeff Weiner LinkedIn CEO

Android Facebook App Features Cover Feed as Their Default Locked Screens


android home screen fbFacebook is updating its Android App to allow the Facebook cover feed to be displayed as the default lock screen. This new feature is only available on Home-Supported devices such as HTC One, Samsung Galaxy S IV and Nexus 4.

When using the Cover Feed app, Andriod users can opt to use it without other Home features like Chat Heads and its App Launcher.

A Facebook Spokesperson had this to say:

“Cover Feed has been a popular element of the Home experience, and making it available from the Facebook Android app makes it accessible for more people.”

Age 74+ Is The Fastest Growing Demographic Among Social Networks

According to an info-graphic produced by WishPond, senior citizens are more active than ever on social media. A list of stats have been compiled to illustrate how senior citizens interact digitally. The info-graphic reports the reasons for seniors going social is to connect with family and friends, share photos, social gaming and contents/games. Seniors are also finding Twitter to be a good resource for news and information.

info graphic seniors




Here are some other interesting facts:

  • 39 million people over the age of 65 are using Facebook, Twitter and Skype
  • Senior citizens are the fastest growing demographic on Facebook Twitter and Skype
  • 11% of Facebook users are senior citizens
  • The top 4 online activities online for people over 60 are Google, Facebook, Yahoo and YouTube
  • The American Association of Retired Persons has 62,000 twitter followers and over 1 million likes on Facebook.

Click here to see the whole info-graphic.


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