Digital Week in Review: Happy 5th Birthday, Twitter!

Avatar Emily Kostic March 21, 2011 Category Agency News

Facebook Agrees to Buy Mobile Developer Snaptu; The New York Times
Facebook has agreed to buy mobile application developer Snaptu, a move that would expand the social networking giant’s reach in the cellular phone market.
The Takeaway: The shifting priorities to mobile have never been clearer. The question is how they are going to take this opportunity to expand in the global mobile market.

twitter_logo_300x300Sprint Integrating Google Voice, Outs Nexus S 4G with Android 2.3; Ars Technica
Google and Sprint announced today that Sprint customers will soon be able to turn their Sprint phone numbers into full-service Google Voice numbers, integrating all the services implied without having to port them or take on a second phone number, as most Google Voice users do.
The Takeaway: With Google Voice integration, Sprint customers will no longer have to activate a second phone number or port their current number, the way Google Voice users currently do.

Microsoft Is Suddenly The Second Biggest Video Site In The U.S.; San Francisco Chronicle
Microsoft rocketed past Yahoo, Facebook, AOL, and other contenders to become the second most popular U.S. video site in February.
The Takeaway:
Bing offers some exclusive video content, but most of the videos on the search site are aggregated from other sources, including Google’s YouTube. YouTube is still way ahead in the rankings, with almost three times the number of viewers and six times the number of viewing sessions as Microsoft.

Happy 5th Birthday, Twitter!; Mashable
It’s officially been five years since the very first tweet was sent by Twitter co-founder Jack Dorsey. The message, which read simply “just setting up my twttr,” has since been followed by some 30 billion 140-character-or-less musings as Twitter has catapulted into the upper echelon of consumer web companies.
The Takeaway: What does the next five years hold for the company? While rumors of an exit to the likes of Google or Microsoft persist, its executives maintain incredibly lofty ambitions, with recent sound bites including co-founder Evan Williams declaring that the service will get to one billion users, and CEO Dick Costolo comparing the service to an essential utility, like water.

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