Digital Week in Review: Google Dominates Mobile Search

Emily Kostic March 7, 2011 Category Agency News

Facebook commenting system is good and bad news; CNN
Facebook unleashed a new commenting system last week that promises to help online publications clean up their commenting cesspools, while simultaneously extending Facebook’s tentacles further into the web outside its walls.
The Takeaway: Facebook is clearly gaining more of a presence around the web with its ubiquitous Like buttons and its easy-to-use login system for sites, including its often-creepy automated login system on sites like Yelp and Pandora. And with its comment system, it gains even more ground.

Twitter’s Suggested Value Hits $7.7 Billion In Share Auction; WebProNews
The handful of investors who are able to get their hands on Twitter shares continue to have the utmost faith in the company. Another private market auction has taken place, and this time, eager supporters placed bids high enough to push Twitter’s valuation to $7.7 billion.
The Takeaway: We could make forecasts based on Twitter’s recent record of success, of course, but either in terms of percentages or absolute dollars, that sort of growth rate can’t be sustained forever.

Microsoft Chases Google, Ups Bing Search Speed to Instant; Fast Company
Microsoft is boosting its Bing system with a similar feature to Google’s, bringing a pseudo-real time feel to search that aims to speed up the process significantly.
The Takeaway: While embracing HTML5 is a welcome move for a firm that, in the past, has deliberately shunned, cloned or bolted proprietary code into otherwise open-source Net protocols, some of the enhancements to Bing sound like MS is merely catching up to Google, rather than attempting to surpass it.

Google Dominates Mobile Search; All Things Digital
Google will earn roughly $1.1 billion in mobile search revenue by the end of the year, while owning roughly 97% of the overall market.
The Takeaway: What about Bing? Well, if Bing were to capture the default toolbar position on the iPhone it would potentially mean 50 percent of search queries would be diverted away from Google. Android is obviously a massive hedge against that possibility.

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