Digital Week in Review: Facebook to Offer Groupon-Inspired Service with Discount Deals

Avatar Path Interactive March 14, 2011 Category Agency News

Facebook to Offer Groupon-Inspired Service with Discount Deals; Business Week
Facebook plans to test a Groupon-inspired service that provides discount offers, an effort to use its 500 million-plus members to capitalize on the surging online-deal market.
The Takeaway: Facebook just got a whole lot more powerful for local businesses. Local businesses will be able to sign up to use this feature soon, and people will be able to  find Deals in the coming weeks.

Google Comes to the Aid of Japan Earthquake Victims; Spinsport
Google is running a version of its Person Finder service in Japan to trace people following the recent earthquake. The website includes a directory and message board to enable people to find loved ones or post a note saying that they are safe.
The Takeaway: The system proved its worth after other disasters and this version had amassed 2,200 records within a few hours of commencing operation. The fact that such great systems can be put into place after such massive disasters is inspiring to see. Family reunions and updates on emergency information make communication necessary and Google – once again – helps fit those needs effortlessly.

Bing Searches Rise, Google Loses Share; PC World
Bing search engine is on the rise, while Google’s still-dominant market share has dropped to about two-thirds of all U.S. searches, according to new data from Experian Hitwise.
The Takeaway: It seems nearly every week a new statistic is released on how Bing is beating Google on countless fronts. The question is when are you going to break the news to your clients that your rankings in Bing are not almost as important as those in Google.

Twitter Co-Founder Biz Stone Joins AOL as an Advisor; Reuters
Twitter co-founder Biz Stone is joining AOL and its newest addition, the Huffington Post Media Group, as a strategic adviser for social impact.
The Takeaway: Are AOL and The Huffington Post trying to enter the realm of social media – or just trying to better use social media for their customers? Either way, Biz is a smart and unlikely addition to the company.

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