Digital Week in Review: Facebook Leads 2011 Online Display Ad Sales

Avatar Path Interactive June 20, 2011 Category Agency News

REPORT: Facebook Leads 2011 Online Display Ad Sales; All Facebook
Facebook will have a 17.7 percent share of the market for online display ad sales this year.
The Takeaway: That’s eMarketer’s latest forecast for 2011; in March the consultancy first said that Facebook was on track to outsell Yahoo and Google in the online display ad market. By contrast, Facebook had 12.2 percent of the online display ad sales market in 2010. And eMarketer expects the social network to take 19.4 percent of the online display ad market in 2012.

Obama to Start Tweeting – Himself; CNN
President Obama’s re-election campaign is vowing President Obama will actually start tweeting himself.
The Takeaway: Will a more involved president on various social media accounts translate into more votes in the 2012 election?

Live: Google Unveils Search by Voice, Image on Desktop; Instant Pages Search Results; Forbes
Last week, Google unveiled search by voice, image on desktop and instant page search results that are sure to improve the quality of search across mobile devices.
The Takeaway: Google’s move to perfect its mobile search will continue to make it the leading search engine today.

Facebook Users Want Professional Networking: BranchOut Nears a Million New Users Within a Week; Inside Facebook
After six months of testing different gamification and viral mechanics, professional social networking Facebook app BranchOut seems to have found the right design. It grew its monthly active user count from 32,897 to 817,367 in a week, according to our AppData tracking service, with its daily active user count following behind, at 163,578 today.
The Takeaway: The unusually big spurt for a professional networking app, which the company says has come without any marketing growth, indicates that Facebook users want professional social networking.

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