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Digital Week in Review: Facebook Launches Pages Redesign

Emily Kostic February 14, 2011 Category Agency News

Facebook launches pages redesign; CNN
Facebook has begun rolling out a full redesign of Facebook Pages. The changes will make the Pages look and operate more like user profiles.
The Takeaway: The “Login as Page” feature gives admins the ability to interact with the rest of Facebook as a page, not an individual, meaning that pages have more power than ever and Facebook outreach will now have more power than ever.

sharefbGoogle let JC Penney Spam Search Results for Months; SF Gate
The New York Times exposed the dirty side of search engine optimization this weekend with a long article about how JC Penney spammed Google so it would appear at the top of search results. Somebody created thousands of fake pages with the keywords that Penney wanted to game, like “black dresses,” and a direct link to Penney’s site.
The Takeaway: The amazing part of the story isn’t how Penney tricked Google. The amazing part is that Google let Penney get away with it for MONTHS, and did nothing to stop it until the Times presented its findings to Google.

Microsoft Bing Grabs Search Share from Google: ComScore; eWeek
Microsoft Bing notched 13.1 percent search share through January, taking 1 percent from Google, which fell to 65.6 percent. Bing is also aping Google’s personalized search.
The Takeaway: Despite this news, you’re still ignoring Bing in your search campaigns. Your excuses are running out. Get on the bandwagon.

JPMorgan to Start Social Media Fund; The New York Times
Hoping to seize upon investor excitement over social networking companies like Facebook, JPMorgan Chase is planning to start a new fund to invest in an array of Internet and new media companies. The idea is to place bets on companies with established business models and steady revenue before they go public in widely anticipated stock sales.
The Takeaway: JPMorgan may seek to highlight the social media fund as one way the firm can draw upon the strengths of several different businesses — like investment banking and private banking — to find new sources of growth.

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