Digital Week In Review: Drug Companies to Tweet Side Effects, Facebook and Google Will Make Up 15% of Ad Market, and iPhone Over The Past 7 Years

Leigh Evenson July 3, 2014 Category Agency News

In this week’s Digital Week in Review: The FDA wants drug companies to Tweet side effects, Facebook and Google expected to make up 15% of ad market in 2016, and what the iPhone looked like  7 years ago.

Drug Companies May Have to Tweet Side Effects

shutterstock_143950255

The FDA wants to use Twitter as a way to make the users and potential uses of prescription products aware of side effects associated with the drug. The FDA is hoping to use social media like Twitter to Tweet the potential side effects of prescription medicine instead of only talking about the benefits.

This will likely become a part of a yet to be finished “Guidance for Industry” document which will require drug manufactures to include a link in the Tweet to a page with more information

“Regardless of character space a constraint that may be present on certain Internet/social media platforms, if a firm chooses to make a product benefit claim, the firm should also incorporate risk information within the same character-space-limited communication…. If a firm concludes that adequate benefit and risk information, as well as other required information, cannot all be communicated within the same character-space-limited communication, then the firm should reconsider using that platform for the intended promotional message”– FDA

Facebook and Google Reported to Soon Represent 15% of Total Ad Market

Google FacebookIn 2016 it is expected that Facebook and Google combined will represent 15 percent of the total media advertising market, according to eMarketer.

Facebook represented 68% of the social network’s total US ad revenue in 2014, which is an increase from the 47% it made up the year before. Google is currently making up 36.8% but will account for 65.8% in 2016.

AllFacebook shared eMarketer’s other findings:

  • The total U.S. ad market will rise 5.3 percent in 2014 — marking its first 5 percent jump since 2004 — reaching $180.12 billion.
  • Advertisers will spend 83 percent more on tablets and smartphones in 2014 than they did in 2013.
  • Ad spending on mobile will overtake newspapers, magazines, and radio for the first time in 2014, trailing only television and desktops/laptops.
  • Average daily time spent on mobile devices in the U.S. will increase to two hours and 51 minutes, from two hours and 19 minutes last year.

What The iPhone Looked Like 7 Years Ago

iPhone First Generation

TechCrunch has releases a slide show and video component reliving the release of the first iPhone 7 years ago.  The slide show touches on how the the iPhone has evolved, and how people went from using small un-colorful screens and buttons on their cellular devices to making the touch screen an integral part of any smart phone. The first iPhone went on sale in the United States on June 29th 2007 at 6pm. Today Apple has sold over 515.62 M iPhones, becoming the most successful smartphone ever.

To see more click here.

 

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