Digital Week in Review: Apple’s Special Event, SnapChat Valued at $10B, and Google Authorship is No More

Avatar Path Interactive August 29, 2014 Category Agency News

In this week’s Digital Week in Review: Apple is having a special event on September 9th at the Flint Center for Performing Arts in Cupertino, SnapChat valued at $10B, and Google will no longer show authorship in search results.

Apple Rumored to Unveil iPhone 6 on September 9th

apple iphone 6

Apple has sent invites out for a “special event” they are having on September 9th. There is speculation that this event is likely in honor of the iPhone 6 which is rumored to be released this fall. The event is being held not at Apple’s Cupertino campus or the Yerba Buena for the Arts in San Francisco, but instead is being held at the Flint Center for the Performing Arts in Cupertino which is much larger than the other two.

TechCrunch feels that there might even be a release of not one but two different iPhone models, one being in 4.7 inches and a larger one around 5.5 inches. The rumored larger model is expected to ship later on. Apple has been getting ready to release sapphire based displays on some of their devices which are supposed to help with durability and improve its resistance to scratches and shattering.

The availability of iOS8 is also expected to be announced at this event.

SnapChat Valued at 10 Billion Dollars

The social platform SnapChat has become increasing popular over the past couple years with people ages 18-34. College students are the largest users of this app and it has become more popular than Twitter within this demographic. It is reported that 70 percent of American college students post to SnapChat daily, but only 11 percent post to Facebook daily.

Investment and Venture Capital firm Kleiner Perkins Caufield & Byers gave SnapChat their 10 billion dollar valuation when ranking them against other successful startups.  Uber topped their list at $18.2 billion dollars. Other startups that ranked for being multi-billion dollar companies were Air B and B, Dropbox, Pinterest, Square, Houzz, Wayfair, and more.


It is more apparent now why SnapChat turned down a $3 billion buyout offer from Facebook.

Google will No longer Show Authorship In Search results


Google has announced that it will no longer be showing authorship names in its search results as of Thursday of this week.

Google starting showing authorship on its search results pages a few years back.  Basically what you had to do was link up your Google+ profile to your site and use some mark up in your posts (rel=”author”). But over the past few months Google has been removing information that has been associated with the authorship feature because it wasn’t found to be as useful as Google had originally thought it to be.

Read more here.




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