Digital Week in Review: Aol Buys Huffington Post

Avatar Emily Kostic February 7, 2011 Category Agency News

Aol Buys Huffington Post; The Wall Street Journal
Today AOL announced it’s buying Huffington Post, the online news and culture website, for $315 million, a deal which catapults AOL into a new stratosphere of genuine media company.
The Takeaway: With this deal, we finally understand what CEO Tim Armstrong what has meant when saying that this isn’t your father’s version of Aol anymore.

Aol Logo$110 million: the cost of Egypt’s Internet shutdown; Telecom TV
The Organization for Economic Co-operation and Development (OECD) has reported that the shutdown of the internet in Egypt cost $18 million per day (or $90 million for the five days). This figure only represents direct costs and does not include drop in tourism, ecommerce, etc.
The Takeaway: With such emphasis being placed on Egypt’s shutdown of the internet, now human rights advocates have fresh questions to ask themselves – “Is access to the internet a basic human right?”

17 of the world’s greatest museums, brought to you by Google; The Seattle Times
Google has jumped into the online art arena with tools that will allow web surfers to move through 17 of the most prominent art galleries in the world, with the option to look more closely at individual art works, including some that will be digitized so exhaustively that individual brush strokes and hairline cracks in the surface will be visible.
The Takeaway: Previews of the new Google feature suggest that the company is still thinking in basic terms about how to make cultural information available on the web.

Twitter Study: Mainstream News Are Carbs, Blogs Are Protein For Your Marketing; Search Engine Land
A study from Stanford University, summarized by the NY Times, found “that bloggers, over time, had more influence than mainstream publications in areas like technology or entertainment.”
The Takeaway: Did you pay attention to the coverage on Twitter/Facebook during the Superbowl? Nothing legitimizes or de-legitimizes a company or marketing strategy quite like social media acceptance or rejection.

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