Digital Week in Review: Google Instant Goes Mobile

Emily Kostic November 8, 2010 Category Agency News

Google Instant Goes Mobile; Mashable
A beta version of Google Instant is now available on many U.S. iPhone and Android mobile devices.
The Takeaway: Although users have responded well to Google Instant, the idea of Google Instant with its large drop down menu seems impractical on a device where the keyboard already takes up half of the screen.

WordPress Enables Blackbird Pie; TechCrunch
Blackbird Pie is a way of posting a Tweet in a blog post easier. Rather than having to take a screenshot of the Tweet, you could just copy the URL into Blackbird Pie and out would pop some dynamically generated code for embedding the Tweet in your post, complete with working links. However, no one ever used it. Now that it announced WordPress integration, expect that to change.
The Takeaway: Although this interesting feature includes clickable links that screenshots don’t, the legalities of the WordPress plugin are in question. It is an official Twitter policy which states you’re not allowed to use other peoples’ Tweets without their permission. This is meant to stop advertisers from pulling Tweets and using them for their own means, but the wording still clearly says that you can’t do it. This tool not only enables that, it encourages it. It remains to be seen whether Twitter will fight this plugin or whether is will experience backlash from Twitter users.

Google and Vivaki Extend Partnership; The New York Times
Google and VivaKi, a digital agency that is part of the Publicis Groupe, announced a two-year renewal of their 2008 partnership that will incorporate a new platform for buying video and mobile display ads in the US and Europe. The platform will allow companies to bid on mobile and video display advertising space in real time on ad exchanges, including Google’s DoubleClick exchange.
The Takeaway: Experts predict that video and mobile advertising will make up a bigger market than graphical display advertising. Now Accounts for Nearly 1 in 4 Online Display Ads in U.S.; ComScore led all online publishers in Q3 2010 with 297 billion display ad impressions, representing 23.1 percent market share. Facebook’s market share has increased 13.9 percentage points from 9.2 percent in Q3 2009.
The Takeaway: Looking to get the greatest bang for your buck in online ads? Facebook continues to be the way to go.

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