Digital Week in Review: Facebook Gets Its First Non-Profit Gift Catalogue

Avatar Path Interactive November 1, 2010 Category Agency News

Facebook Gets Its First Non-Profit Gift Catalogue; Mashable
The World Wildlife Fund (WWF) has combined people’s love of gift giving and giving back into Facebook’s first ever non-profit gift center. Timed for the start of holiday season, the WWF has opened a gift center on its Facebook Page that allows supporters to purchase different packages aimed to look like an “adoption.”
The Takeaway: The WWF has launched gift centers in the past, but the incorporation of Facebook marks a larger turn toward establishing Facebook as a fundraising and community hub for nonprofits.

People Search: a Faster, Easier way to find local information; Google Blog
Google announced Place Search, a new kind of local search result that organizes the world’s information around places.
The Takeaway: By clustering search results around specific locations, you can more easily make comparisons and decide where to go.

Paypal’s New Micropayments are Coming to Facebook; Silicon Valley Insider
PayPal‘s new micropayments solution will be available later this fall, the company just announced. PayPal says it will enable payments within two clicks, charging vendors five percent plus five cents for transaction under $12.
The Takeaway: There’s plenty of competition in micropayments, but PayPal has an immediate leg up here as the only payment platform with serious brand recognition. That’s a big plus for any company that wants users to entrust it with their credit card numbers. Bottom line: Micropayments have a future on the web and PayPal is leading the way.

Twitter Ads Come to the Stream; Mashable
Twitter has begun expanding its ad platform, Promoted Tweets, to the individual streams of its users.
The Takeaway: While most of the company’s users utilize search and trending topics sparingly, every active user is exposed to the stream of tweets from their friends and preferred brands. It has the potential to generate millions in revenue for Twitter, but it also has the potential to upset, alienate and confuse its users.

Contact Us Now!

  • This field is for validation purposes and should be left unchanged.

Most Recent

A Rundown on Google’s Response to the Coronavirus

By Sarah Domingo, Path Interactive April 3, 2020

There is no doubt that the Coronavirus COVID-19 is greatly impacting the search marketing industry. Every single day, Google has taken […]

Read More

Cushioning The Impact Of Coronavirus On Your Organic Traffic

By Chaz Marshall, Path Interactive March 30, 2020

Let’s face it: times are pretty tough right now for many SEO professionals as a result of […]

Read More

Impact of the Coronavirus (COVID-19) On Google Organic Search Visibility

By Lily Ray, Path Interactive March 19, 2020

The outbreak of the coronavirus (COVID-19) in 2020 has created global upheaval as businesses and economies shift […]

Read More