Digital Week in Review: Foursquare Releases ‘Add to Foursquare Button’

Emily Kostic September 27, 2010 Category Agency News

Google Launches Google New; Mashable
If you’re obsessed with everything Google and always want to be the first to know anytime a new product is released of updated, then Google.me is the site for you. It’s a site created by Google, specifically about Google.
The Takeaway: Part ego, part utility, this site will definitely be helpful in keeping track of some of the more complicated aspects of Google’s developments.

Disney Introduces Social Media Site; InformationWeek
Disney on Thursday kicked-off an ad campaign that uses Facebook, YouTube and MySpace to capture and share visitors’ home movies and photographs at Disney Parks Let The Memories Begin, an online destination where consumers can upload their Disney vacation photos and videos.
The Takeaway: Making the “happiest place on earth” an interactive experience online could be a huge traffic drive to a site that has failed to capture the magic of the real life experience.

Foursquare Releases ‘Add to Foursquare Button’; Silicon Alley Insider
Foursquare has just released “add to Foursquare” buttons, the first of a series of major changes that will make the location-based social network more like what its founders originally envisioned.
The Takeaway: This new button offers Foursquare users the opportunity to not just record where they go but influence where others should go as well. Brick-and-mortars take note: you want some good brand ambassadors in this space.

Facebook Wants You to Like More Stuff; TechCrunch
Facebook has officially launched its own Page browser, a page that suggests pages you may be interested in, with an interface that allows you to filter by category.
The Takeaway: Pages is trying to make advertising on Facebook more relevant than ever. We’ll see if recommendations have the same effect.

PetSmart To Feature Contest Winner In TV Spot; MarketingDaily

Pet parents can enter the “Scare Your Way into a PetSmart Commercial” contest on PetSmart’s Facebook Fan Page by uploading photos of their pets decked out in their Halloween best.

The Takeaway: This is a brand who knows their customers and what kind of behavior they are already doing (ie: uploading photos of their pets to their own pages. )Tying in a request for an engagement with a sweet incentive (like TV-stardom for Muffy) is a smart play for any brand.

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