Digital Week in Review: Twitter Calculates Reputation Scores for Each Use

Emily Kostic November 29, 2010 Category Agency News
Turn Your Social Feeds Into a Digital Yardsale; Mashable
Yardsellr is a person-to-person marketplace that connects buyers and sellers using Facebook Twitter. Simply visit the site and log in, allowing the service to connect to your Facebook account. From the homepage, you can browse a variety of categories of goods to buy or sell, which are organized into what Yardsellr calls “Blocks.”
The Takeaway: As people spend more and more time engaging with social sites like Facebook and Twitter, the next logical step is to cash on it by websites such as Yardsellr. Such integrations would lead to more reasons for users to log on to social media sites that in turn would increase usage and relevance of social media sites even more.
Twitter Calculates Reputation Scores for Each User: USA Today
Twitter now keeps a reputation score of all its users. The company says it uses this internally as part of its Who to Follow formula. That score may eventually become part of Twitter’s public-facing features.
The Takeaway: Reputation scores are like online credit score. These are important to ascertain your credibility online. Think it’s all a frivolous popularity contest? Think again. A Twitter user’s score could, one day, determine the kind of special offers you receive online.
The Year of Facebook: U.S. Traffic Has Grown by 55% in the Last Year; Mashable
U.S. traffic to Facebook has risen by 55% in the last year, according to comScore. In October 2010 though, the world’s largest network garnered a whopping 151.13 million U.S. uniques. That’s a growth rate of 55.2% year-over-year.
The Takeaway: With Facebook now as vital a marketing vehicle as more “Traditional” marketing strategies, newer and more unique strategies will be implemented to this growing medium.
Twitter helps you find more friends with ‘People’ tab: CNN.com
Twitter is testing a new People tab, positioned next to the Home, Profile and Messages tabs on the home page. The new feature suggests friends for you, lets you browse Twitter users through interests, or find new Twitter buddies through other services such as Gmail, Yahoo, LinkedIn, Hotmail and Messenger. It also shows the accounts you’ve recently followed and viewed, with the ability to quickly browse accounts that are similar to those you’ve followed
The Takeaway: The new feature will likely be available for everyone in the next few months. This would help increase social connectivity and usage on twitter. The users profile would be more robust that will help social media marketers in targeting the right people.

Turn Your Social Feeds Into a Digital Yardsale; Mashable
Yardsellr is a person-to-person marketplace that connects buyers and sellers using Facebook Twitter. Simply visit the site and log in, allowing the service to connect to your Facebook account. From the homepage, you can browse a variety of categories of goods to buy or sell, which are organized into what Yardsellr calls “Blocks.”
The Takeaway: As people spend more and more time engaging with social sites like Facebook and Twitter, the next logical step is to cash on it by websites such as Yardsellr. Such integrations would lead to more reasons for users to log on to social media sites that in turn would increase usage and relevance of social media sites even more.

Twitter Calculates Reputation Scores for Each User; USA Today
Twitter now keeps a reputation score of all its users. The company says it uses this internally as part of its Who to Follow formula. That score may eventually become part of Twitter’s public-facing features.
The Takeaway: Reputation scores are like online credit score. These are important to ascertain your credibility online. Think it’s all a frivolous popularity contest? Think again. A Twitter user’s score could, one day, determine the kind of special offers you receive online.

The Year of Facebook: U.S. Traffic Has Grown by 55% in the Last Year; Mashable
U.S. traffic to Facebook has risen by 55% in the last year, according to comScore. In October 2010 though, the world’s largest network garnered a whopping 151.13 million U.S. uniques. That’s a growth rate of 55.2% year-over-year.
The Takeaway: With Facebook now as vital a marketing vehicle as more “Traditional” marketing strategies, newer and more unique strategies will be implemented to this growing medium.

Twitter helps you find more friends with ‘People’ tab; CNN.com
Twitter is testing a new People tab, positioned next to the Home, Profile and Messages tabs on the home page. The new feature suggests friends for you, lets you browse Twitter users through interests, or find new Twitter buddies through other services such as Gmail, Yahoo, LinkedIn, Hotmail and Messenger. It also shows the accounts you’ve recently followed and viewed, with the ability to quickly browse accounts that are similar to those you’ve followed
The Takeaway: The new feature will likely be available for everyone in the next few months. This would help increase social connectivity and usage on twitter. The users profile would be more robust that will help social media marketers in targeting the right people.

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