Digital Week in Review: Twitter’s Official Analytics Product Has Arrived

Avatar Emily Kostic November 22, 2010 Category Agency News

Twitter’s Official Analytics Product Has Arrived; Mashable
Twitter has started inviting a select group of users to test a new analytics product. Such a product has been rumored for some time, and a Twitter executive said earlier this year that Analytics would debut by the end of 2010.
The Takeaway: Finally the product we’ve all been waiting for. Tell your clients to expect sharper results that will lead to endless more hours of Twitter strategizing.

You Can Not Log in to MySpace with Facebook; Mashable
MySpace users can now log in to the once dominant social network using Facebook.
The Takeaway: As MySpace looks to turn itself around, this partnership creates a huge new audience for MySpace’s content and affirms its focus on entertainment.

Facebook Gobbles 25% of Pages Views vs Google; eWeek
Facebook.com accounted for 25 percent of page views in the United States for one week in November, up from 16.7 percent this time a year ago.
The Takeaway: Facebook’s rise in page views may make it the top target for advertisers seeking a larger online audience with the site’s 500 million-plus users.

Google, Bing Gaining Search Ground, comScore Says; eBrand
October witnessed business as usual in the U.S. search engine market with Google and Bing both seizing slightly more share, but Yahoo, which partners with Microsoft on some technology, slipped a bit, according to data released yesterday by digital measuring market research firm comScore.
The Takeaway: These search results highlight the second month that Google’s new Instant Search features have been incorporated in comScore’s rankings.

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