Our Blog

The Latest in Digital Marketing

Subscribe to stay in the know

Musts, Shoulds, and Nice-To-Dos When Taking Photos for Your Brand

By Chalice Jones, Path Interactive February 19, 2019

Brand positioning is an integral part of today’s world, woven into every aspect of how we make […]

Read More

Everything You Need to Know About Google’s New Ad Formats, Improved Expanded Text Ads and Responsive Search Ads

By Nadia Vostrikov, Path Interactive February 18, 2019

Google’s Recently-Released Ad Formats Last year, Google released the Responsive Search Ad, a new ad format that […]

Read More

Path Interactive Joins SourceLink

By Michael Coppola, Path Interactive January 11, 2019

This week, we announced that Path Interactive is joining SourceLink, a leading direct marketing and data management […]

Read More

The 4 Most Important Things to Keep in Mind When Planning an Influencer Marketing Campaign

By Maritza Canon-Mendieta, Path Interactive January 2, 2019

If you’re a marketer, you’ve no doubt noticed the reach and penetration of traditional advertising strategies dwindling […]

Read More

A Timeline of Google Algorithm Updates in Late 2018

By Alec Cole, Path Interactive December 6, 2018

It’s more than just Google’s August 1st update (commonly referred to as the “Medic Update”). While our […]

Read More

Leading the Way When it Comes to MarinOne Integration of Search & Social Data

By James Connell, Path Interactive November 1, 2018

We’ve never been ones to shy away from new technologies, so it should come as no surprise […]

Read More

Review Wireframes Like a Boss

By Jessica Malone, Path Interactive October 16, 2018

Understanding and Reviewing Wireframes Like a Boss Getting your organization to kick off a website redesign project […]

Read More

Time to Reassess Your Company’s Internship Program

By Jaclyn Howell, Path Interactive September 26, 2018

Why This Semester Is the Time to Reassess Your Company’s Internship Program Is your business looking to […]

Read More

Path Interactive Wins Independent Agency of the Year at the 2018 Bing Agency Awards

By Jein Funk, Path Interactive September 25, 2018

We couldn’t be more excited to announce our latest victory! Last week, Path Interactive continued its awards […]

Read More