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The Rise of Emojis in Brand Campaigns: What Digital Marketers Can Learn

By Sarah Fonseca Dryden, PathInteractive | November 9, 2017

92% of the online population uses emojis – smart marketers are taking note  Visual language is a part of our […]

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4 Simple RLSA Strategies We Employed to Boost a Client’s ROI 1546%

By Jaclyn Howell, PathInteractive | October 20, 2017

First things first… what is RLSA? Remarketing Lists for Search Ads (RLSA) is a massively important concept to digital marketing […]

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Path Wins WebAward for Outstanding Achievement in Web Development

By Jessica Malone, PathInteractive |

We are proud to announce that we have received the Web Marketing Association 2017 WebAward for Outstanding Achievement in Web Development […]

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Path Interactive Speaking at Senior Care Marketing Summit

By Leigh Evenson, PathInteractive | September 28, 2017

On October 4th 2017 Ruben Quinones, VP Client Strategy of Path Interactive, will be speaking at the Senior Care Marketing […]

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Maximize Paid Search Performance: 4 Common Google AdWords Mistakes to Avoid

By Joel Maldonado, PathInteractive | September 22, 2017

Our digital media team looks at hundreds of AdWords accounts every day. As you can imagine, we’ve seen a lot […]

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Path Interactive Named 2017 Winner Of Google’s Display Innovation Award in the Americas

By Sarah Fonseca Dryden, PathInteractive | August 30, 2017

Big news: we have been named the 2017 winner of the highly-coveted Google Premier Partner Award for Display Innovation across […]

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Zoom Out: A Big Picture Marketing Strategy

By Jaclyn Howell, PathInteractive | July 11, 2017

Take advantage of some of the best advice I’ve ever received… “zoom out”.  Throughout the year, we are bogged down […]

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Sprout Social vs Falcon.io – A Comparison of Social Media Publishing and Management Platforms

By Sarah Fonseca Dryden, PathInteractive | June 16, 2017

Comparing Community Management, Publishing, and Reporting Capabilities Social media marketing can be one of the most powerful tools in marketing […]

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Using Adwords Call-Only Ads and Campaigns to Target New Audiences and Languages

By Aurora Estrada, PathInteractive | June 13, 2017

Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, but also investing […]

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