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Advertising in Facebook ‘Stories’: The How and Why

By Bambi Frazier, Path Interactive June 18, 2020

If you have social media, then there’s no doubt that you’ve delved into the ‘Stories’ feature on […]

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Google E-A-T and Structured Data Infographic

By Path Interactive June 5, 2020

Let’s face it:E-A-T can be a confounding, complicated subject. However, it is possible to improve your website’s […]

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2020 SEJ eSummit Slides: How to Improve Your Website’s E-A-T

By Lily Ray, Path Interactive June 2, 2020

See below for a link to Lily Ray’s presentation from the 2020 SEJ eSummit: How to Improve […]

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External Links and SEO: Vetting Your Sources in the Age of E-A-T

By Alec Cole, Path Interactive May 21, 2020

Just about every modern SEO knows and understands the importance of inbound links. Links have always been […]

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Watch SEO Director, Lily Ray, Speak at the 2020 SEJ eSummit

By Path Interactive May 20, 2020

One of the largest SEO and digital marketing conferences is right around the corner—with over 5,000 people […]

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550 Winners and Losers of Google’s May 2020 Core Algorithm Update

By Lily Ray, Path Interactive May 8, 2020

Updated: May 13, 2020 Jump to: Impacted Categories | Winners by % Increase | Winners by Total […]

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Actionable Tips to Increase the Authority of Your Website

By Path Interactive May 4, 2020

Last week at the Turn Digi virtual conference, our SEO Director, Lily Ray presented the latest and […]

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How Google’s Free Product Listings Update Affects U.S. Retailers & What to Do Next

By Ezra Sackett, Path Interactive April 23, 2020

With Google’s recent announcement that product listings on Google’s shopping tab will be free, many e-commerce retailers are […]

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Marketing in a Recession: Separating Truth from Emotion to Overcome the Covid-19 Economic Downturn

By Michael Candullo, Path Interactive April 16, 2020

The heartbreaking toll the COVID-19 pandemic has taken, both as a health crisis and a growing economic […]

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