Sharing Digital Marketing Expertise: SEO Director, Lily Ray 2020 Conference Schedule
By Benton Olivares, Path Interactive January 24, 2020
Our SEO Director, Lily Ray, will be speaking at several conferences in the U.S. and abroad, and […]
Best GTM Uses for SEO
By Ian Pfister, Path Interactive January 9, 2020
SEOs have many tools at their disposal, and those tools can offer an overwhelming amount of opportunities—one […]
How to Generate and Implement Favicons for Brands
By Mark Davoli, Path Interactive December 19, 2019
Designers and developers are often asked to add Favicons to websites. But, most of them still use […]
5 Tips For Writing Killer SEO Content That Ranks
By Bambi Frazier, Path Interactive December 11, 2019
So, you spent hours upon hours writing a great piece of content on a specific subject. It’s […]
10 Tips for Recovering from Google Core Algorithm Updates
By Lily Ray, Path Interactive November 13, 2019
Google’s algorithm has undergone seismic shifts in the past 2 years. Particularly for Your Money Your Life […]
What You Need to Know About Hreflang & X-Default for International SEO
By Chase Porter, Path Interactive November 5, 2019
When executing an international and multilingual site, it’s crucial to take into account how search engines view […]
Resolving Shopify Duplicate Content Between Collection & Product Pages
By Emil Mequita, Path Interactive October 21, 2019
SEOs tend to have a love-hate relationship with the Shopify ecommerce platform. On one hand, it comes […]
Path Wins US Search Award For Best Use of Search – FMCG Campaign
By Benton Olivares, Path Interactive October 11, 2019
Another win is in the bag! Path Interactive’s SEO team brought home the 2019 US Search Award […]
What Does It Mean to Have Good E-A-T?
By Lily Ray, Path Interactive October 8, 2019
For the past year or so, it seems the SEO community can’t stop talking about E-A-T: Expertise, […]
