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DX Marketing Joins Our Team, Bringing Advanced Audience Targeting Capabilities

By Sarah Fonseca Dryden, Path Interactive October 20, 2020

We’re excited to announce that DX Marketing (DXM) is joining our team, thanks to a strategic acquisition […]

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Who is Winning SEO in 2020 and Why?

By Lily Ray, Path Interactive October 16, 2020

Who are the biggest winners in SEO visibility in 2020, and what factors may have contributed to […]

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How Path is Putting Its People First This #WorldMentalHealthDay — And Every Day

By Maritza Canon-Mendieta, Path Interactive October 9, 2020

It is no secret that over the past year most of our work routines have been turned […]

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Using Pinterest to Amplify Your Search and ROI

By Chalice Jones, Path Interactive September 16, 2020

As of July 2020, Pinterest has reached a milestone of drawing in 400 million monthly users.1 An audience that […]

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Cómo Mejorar el E-A-T de tu Sitio Web.

By Lily Ray, Path Interactive September 9, 2020

Gran parte de mi trabajo e investigación ha estado enfocado en E-A-T: qué es, cómo funciona, cuál […]

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TikTok vs. Reels: The Summer Showdown on Socials

By Path Interactive August 17, 2020

Time’s almost up for TikTok. Or is it?   Its future in the United States seems to be hanging by […]

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Understanding Core Web Vitals

By Mark Davoli, Path Interactive August 10, 2020

Core Web Vitals is a relatively new metric from Google that measures the performance of your pages based on […]

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Landing Page Testing Tools to Boost Your Conversion Rates

By Ruben Quinones, Path Interactive July 30, 2020

With the unpredictability of this year so far, marketers have had to make some tough decisions on how […]

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Video: 550 Winners & Losers – Google’s Latest Algorithm Update

By Path Interactive July 27, 2020

When Google unleashes core algorithm updates, it’s pretty simple: some sites win, some sites lose.In our latest […]

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