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Using Pinterest to Amplify Your Search and ROI

By Chalice Jones, Path Interactive September 16, 2020

As of July 2020, Pinterest has reached a milestone of drawing in 400 million monthly users.1 An audience that […]

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Cómo Mejorar el E-A-T de tu Sitio Web.

By Lily Ray, Path Interactive September 9, 2020

Gran parte de mi trabajo e investigación ha estado enfocado en E-A-T: qué es, cómo funciona, cuál […]

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TikTok vs. Reels: The Summer Showdown on Socials

By Path Interactive August 17, 2020

Time’s almost up for TikTok. Or is it?   Its future in the United States seems to be hanging by […]

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Understanding Core Web Vitals

By Mark Davoli, Path Interactive August 10, 2020

Core Web Vitals is a relatively new metric from Google that measures the performance of your pages based on […]

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Landing Page Testing Tools to Boost Your Conversion Rates

By Ruben Quinones, Path Interactive July 30, 2020

With the unpredictability of this year so far, marketers have had to make some tough decisions on how […]

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Video: 550 Winners & Losers – Google’s Latest Algorithm Update

By Path Interactive July 27, 2020

When Google unleashes core algorithm updates, it’s pretty simple: some sites win, some sites lose.In our latest […]

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SEO Click-Through-Rates by SERP Feature (2020 Sistrix Data) & SEO Projections Template

By Paul VanHevel, Path Interactive July 14, 2020

Jump to CTR table: average of all SERPS | 10 organic results | sitelinks | featured snippet […]

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Advertising in Facebook ‘Stories’: The How and Why

By Bambi Frazier, Path Interactive June 18, 2020

If you have social media, then there’s no doubt that you’ve delved into the ‘Stories’ feature on […]

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Google E-A-T and Structured Data Infographic

By Path Interactive June 5, 2020

Let’s face it:E-A-T can be a confounding, complicated subject. However, it is possible to improve your website’s […]

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