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External Links and SEO: Vetting Your Sources in the Age of E-A-T

By Alec Cole, Path Interactive May 21, 2020

Just about every modern SEO knows and understands the importance of inbound links. Links have always been […]

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Watch SEO Director, Lily Ray, Speak at the 2020 SEJ eSummit

By Path Interactive May 20, 2020

One of the largest SEO and digital marketing conferences is right around the corner—with over 5,000 people […]

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550 Winners and Losers of Google’s May 2020 Core Algorithm Update

By Lily Ray, Path Interactive May 8, 2020

Updated: May 13, 2020 Jump to: Impacted Categories | Winners by % Increase | Winners by Total […]

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Actionable Tips to Increase the Authority of Your Website

By Path Interactive May 4, 2020

Last week at the Turn Digi virtual conference, our SEO Director, Lily Ray presented the latest and […]

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How Google’s Free Product Listings Update Affects U.S. Retailers & What to Do Next

By Ezra Sackett, Path Interactive April 23, 2020

With Google’s recent announcement that product listings on Google’s shopping tab will be free, many e-commerce retailers are […]

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Marketing in a Recession: Separating Truth from Emotion to Overcome the Covid-19 Economic Downturn

By Michael Candullo, Path Interactive April 16, 2020

The heartbreaking toll the COVID-19 pandemic has taken, both as a health crisis and a growing economic […]

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How the Coronavirus Has Impacted SEO Visibility Across Categories

By Lily Ray, Path Interactive April 14, 2020

Jump to: Methodology | Overall Category Performance | Biggest Winners | Biggest Losers | Full List of […]

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A Rundown on Google’s Response to the Coronavirus

By Sarah Domingo, Path Interactive April 3, 2020

There is no doubt that the Coronavirus COVID-19 is greatly impacting the search marketing industry. Every single day, Google has taken […]

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Cushioning The Impact Of Coronavirus On Your Organic Traffic

By Chaz Marshall, Path Interactive March 30, 2020

Let’s face it: times are pretty tough right now for many SEO professionals as a result of […]

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