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Why You Must Understand the Buyer Personas and Journey Before Content Mapping

By Jein Funk, Path Interactive March 1, 2018

The world wide web is not such a daunting place as it once was. Every day at […]

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The Value of an “Unplugged” Second Look – A Paid Ad Case Study

By Jaclyn Howell, Path Interactive March 12, 2018

A great digital marketing agency has to do a lot more than just implement digital campaigns. At […]

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Why 2018 is the Year to Migrate Your Site from HTTP to HTTPS

By Lily Ray, Path Interactive February 23, 2018

HTTP, or Hypertext Transfer Protocol, has long been the foundation of data communication on the World Wide […]

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Data Mining in SEO: How Big Data Conquered Search

By Jein Funk, Path Interactive January 30, 2018

Big Data, data mining, Big Data mining. You’ve probably heard, used, and maybe even overused those buzz […]

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Path Interactive Nabs Silver in 2017 Davey Awards

By Sarah Fonseca Dryden, Path Interactive January 10, 2018

Time to add another trophy to our mantle! Path Interactive has brought home a Silver title in […]

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Path Interactive Named #4 on 2017 Crain’s Best Places to Work in NYC

By Michael Coppola, Path Interactive December 7, 2017

NEW YORK, December 5th, 2017 –  Path Interactive has been named the #4 best place to work […]

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Path Interactive Tops Ad Age Best Places to Work List for Second Year in a Row

By Sarah Fonseca Dryden, Path Interactive November 28, 2017

NEW YORK, November 17, 2017 – Digital marketing agency Path Interactive has once again taken home top […]

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The Rise of Emojis in Brand Campaigns: What Digital Marketers Can Learn

By Sarah Fonseca Dryden, Path Interactive November 9, 2017

92% of the online population uses emojis – smart marketers are taking note  Visual language is a […]

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4 Simple RLSA Strategies We Employed to Boost a Client’s ROI 1546%

By Jaclyn Howell, Path Interactive October 20, 2017

First things first… what is RLSA? Remarketing Lists for Search Ads (RLSA) is a massively important concept […]

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