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What is GDPR and How it Might Affect You

By James Connell, Path Interactive May 18, 2018

The General Data Protection Regulation (GDPR) is set to go into effect on May 25th, 2018. As […]

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How the Amazon Prime Rate Raise Should Impact Your Sales Strategy

By Jeff Dougherty, Path Interactive May 11, 2018

Readying Your Business for the Amazon Prime Rate Change Today on May 11th, the cost of a […]

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The Road to High-Performance Performance Marketing

By Jaclyn Howell, Path Interactive April 25, 2018

Kodak, PanAm, Radio Shack. What do these companies have in common? Though they were once giants in […]

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Path Interactive Nabs Recognition for its SEO and PPC Prowess in New Clutch.co Rankings

By Jein Funk, Path Interactive April 20, 2018

We’re proud to announce that Path Interactive has been named one of the leading NYC agencies in […]

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Career Day with New York on Tech

By Rahim Shabazz, Path Interactive April 5, 2018

Last week, the Path team was lucky enough to once again host a series of Career Day […]

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Mobile-First Indexing is Happening Now: Here’s How You Can Prepare

By Lily Ray, Path Interactive March 28, 2018

Understanding Mobile-First Indexing In what may be its biggest algorithm update in years, Google has formally announced […]

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The Value of an “Unplugged” Second Look – A Paid Ad Case Study

By Jaclyn Howell, Path Interactive March 12, 2018

A great digital marketing agency has to do a lot more than just implement digital campaigns. At […]

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Why You Must Understand the Buyer Personas and Journey Before Content Mapping

By Jein Funk, Path Interactive March 1, 2018

The world wide web is not such a daunting place as it once was. Every day at […]

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Why 2018 is the Year to Migrate Your Site from HTTP to HTTPS

By Lily Ray, Path Interactive February 23, 2018

HTTP, or Hypertext Transfer Protocol, has long been the foundation of data communication on the World Wide […]

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