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Sharing Digital Marketing Expertise: SEO Director, Lily Ray 2020 Conference Schedule

By Benton Olivares, Path Interactive January 24, 2020

Our SEO Director, Lily Ray, will be speaking at several conferences in the U.S. and abroad, and […]

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Best GTM Uses for SEO

By Ian Pfister, Path Interactive January 9, 2020

SEOs have many tools at their disposal, and those tools can offer an overwhelming amount of opportunities—one […]

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How to Generate and Implement Favicons for Brands

By Mark Davoli, Path Interactive December 19, 2019

Designers and developers are often asked to add Favicons to websites. But, most of them still use […]

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5 Tips For Writing Killer SEO Content That Ranks

By Bambi Frazier, Path Interactive December 11, 2019

So, you spent hours upon hours writing a great piece of content on a specific subject.  It’s […]

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10 Tips for Recovering from Google Core Algorithm Updates

By Lily Ray, Path Interactive November 13, 2019

Google’s algorithm has undergone seismic shifts in the past 2 years. Particularly for Your Money Your Life […]

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What You Need to Know About Hreflang & X-Default for International SEO

By Chase Porter, Path Interactive November 5, 2019

When executing an international and multilingual site, it’s crucial to take into account how search engines view […]

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Resolving Shopify Duplicate Content Between Collection & Product Pages

By Emil Mequita, Path Interactive October 21, 2019

SEOs tend to have a love-hate relationship with the Shopify ecommerce platform. On one hand, it comes […]

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Path Wins US Search Award For Best Use of Search – FMCG Campaign

By Benton Olivares, Path Interactive October 11, 2019

Another win is in the bag! Path Interactive’s SEO team brought home the 2019 US Search Award […]

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What Does It Mean to Have Good E-A-T?

By Lily Ray, Path Interactive October 8, 2019

For the past year or so, it seems the SEO community can’t stop talking about E-A-T: Expertise, […]

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