External Links and SEO: Vetting Your Sources in the Age of E-A-T
By Alec Cole, Path Interactive May 21, 2020
Just about every modern SEO knows and understands the importance of inbound links. Links have always been […]
Watch SEO Director, Lily Ray, Speak at the 2020 SEJ eSummit
By Path Interactive May 20, 2020
One of the largest SEO and digital marketing conferences is right around the corner—with over 5,000 people […]
550 Winners and Losers of Google’s May 2020 Core Algorithm Update
By Lily Ray, Path Interactive May 8, 2020
Updated: May 13, 2020 Jump to: Impacted Categories | Winners by % Increase | Winners by Total […]
Actionable Tips to Increase the Authority of Your Website
By Path Interactive May 4, 2020
Last week at the Turn Digi virtual conference, our SEO Director, Lily Ray presented the latest and […]
How Google’s Free Product Listings Update Affects U.S. Retailers & What to Do Next
By Ezra Sackett, Path Interactive April 23, 2020
With Google’s recent announcement that product listings on Google’s shopping tab will be free, many e-commerce retailers are […]
Marketing in a Recession: Separating Truth from Emotion to Overcome the Covid-19 Economic Downturn
By Michael Candullo, Path Interactive April 16, 2020
The heartbreaking toll the COVID-19 pandemic has taken, both as a health crisis and a growing economic […]
How the Coronavirus Has Impacted SEO Visibility Across Categories
By Lily Ray, Path Interactive April 14, 2020
Jump to: Methodology | Overall Category Performance | Biggest Winners | Biggest Losers | Full List of […]
A Rundown on Google’s Response to the Coronavirus
By Sarah Domingo, Path Interactive April 3, 2020
There is no doubt that the Coronavirus COVID-19 is greatly impacting the search marketing industry. Every single day, Google has taken […]
Cushioning The Impact Of Coronavirus On Your Organic Traffic
By Chaz Marshall, Path Interactive March 30, 2020
Let’s face it: times are pretty tough right now for many SEO professionals as a result of […]
