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How to Leverage FAQ Schema To Drive Traffic to Multiple Pages on Your Site

By Lily Ray, Path Interactive July 3, 2019

What is FAQ Schema and how does it work? FAQ Schema is one of the shiny new […]

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How to Localize Your Ads and Keywords to Supercharge Your Conversion Rate – Part 2 of 2

By Joel Maldonado, Path Interactive June 18, 2019

Welcome to part 2 of 2 in our guide to using ad localization to seriously boost conversion! […]

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How to Correctly Implement Pagination for SEO & User Experience

By Lily Ray, Path Interactive June 7, 2019

Pagination is a web/SEO term used for a series of content that is broken up into a […]

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How to Localize Your Ads and Keywords to Supercharge Your Conversion Rate – Part 1 of 2

By Joel Maldonado, Path Interactive June 5, 2019

Welcome to part 1 of 2 in our guide to using localization tactics to seriously boost conversion […]

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WEBINAR: It’s Not Too Late! How Marketers Can Reach Caregivers Now

By Sarah Fonseca Dryden, Path Interactive June 3, 2019

Join us on Wednesday, June 12, 2019 at 11:00 AM EST for “It’s Not Too Late! How […]

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EAT-ing Your Words: 6 Tips for Ensuring Google Can Trust Your Website

By Jein Funk, Path Interactive May 23, 2019

On August 1st, 2018, a new Google algorithm update — informally dubbed “Medic” — sent the SEO […]

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Optimize Your Website’s Conversion Rate with 3 Vital Tests

By Joel Maldonado, Path Interactive April 23, 2019

No, CRO is not an over-zealous misspelling of “crow.” It’s an acronym that stands for Conversion Rate […]

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Lily Ray at Brighton SEO: “Leveraging E-A-T for SEO Success”

By Sarah Fonseca Dryden, Path Interactive April 12, 2019

If you’re at Brighton SEO this week, don’t miss our SEO Director Lily Ray’s session “Leveraging E-A-T […]

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Musts, Shoulds, and Nice-To-Dos When Taking Photos for Your Brand

By Chalice Jones, Path Interactive February 19, 2019

Brand positioning is an integral part of today’s world, woven into every aspect of how we make […]

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