The Digital Marketing Team Behind the Results

Best Places to Work

Path Interactive is honored to be named #4 on Ad Age’s Best Places to Work 2017. Also named for the third year in a row to Crain’s Top Places to Work in NYC at an impressive #4, as well as an Inc. 5000 Fastest Growing Private Company in 2015, our agency continues a positive pattern of growth with consistent reinvestment in its employees.


Path Interactive Summer Party 2017
Path Interactive Summer Party 2017
Path Fit: Basketball at Chelsea Piers
Path Interactive Secret Santa 2017
Google Premier Partner Awards 2017
Google Premier Partner Awards 2017
Path Fit: Workout fun at FlyBarre in NYC
Secret Santa 2017
Company Meeting 2017
Company Meeting 2017
Path Interactive Holiday Party 2017
Path Interactive Holiday Party 2017
Secret Santa 2017
Path Interactive Holiday Party 2014
Path Interactive Holiday Party 2014
Path Interactive Holiday Party 2015
Michael Coppola CEO & Founder
More +
Michael Coppola CEO & Founder

Michael Coppola is a founder and serves as CEO of Path Interactive. Michael brings more than 15 years of traditional & online marketing experience with unparalleled insight, innovation and marketing expertise to the industry. As CEO, he drives the vision of the company, provides account and technology leadership and co-manages the day-to-day operations of the business.

Before founding Path Interactive, Michael served in numerous marketing  management and corporate training roles for Fortune 500 companies including Verizon Communications and Viacom. Most recently as Director of National Marketing for Westwood One (a Viacom subsidiary), Michael created highly effective integrated marketing programs for leading national brands like BMW, McDonalds and Quest Communications.

< PREVIOUS
NEXT >
Michael Candullo COO & Founder
More +
Michael Candullo COO & Founder

Michael Candullo is a founder of Path Interactive and currently serves the executive team as Chief Operating Officer. In his role as COO, Michael co-manages the day-to-day operations of Path Interactive and also provides leadership to Path’s core service channels.

Michael is responsible for developing efficient and scalable processes across the agency to help maximize digital campaign performance and client growth. These include strengthening publisher and search engine relations, evaluating and implementing new technology tool sets and improving employee and organizational structure.

A marketing veteran, Michael brings more than 20 years of print and digital marketing experience to Path with a clear focus and direction on performance based campaigns. Michael has previously served in numerous sales management and marketing roles for media giants Nielsen Business Media and Verizon Communications.

< PREVIOUS
NEXT >
Ruben Quinones VP, Client Strategy
More +
Ruben Quinones VP, Client Strategy

Ruben Quinones is VP, Client Strategy at Path Interactive where he provides forward thinking leadership for the company’s marketing processes.  Additional responsibilities includes client acquisition, strategic consulting, and key project management for client digital strategy and execution

Ruben is also an Adjunct instructor at the teaching Search Marketing a core course in NYU’s School of Professional Studies and has been a prevalent speaker at leading digital conferences such as Media Bistro, Search Engine Strategies, and Web Expo.

< PREVIOUS
NEXT >
Sarah Dryden Group Director, SEO & Digital Content
More +
Sarah Dryden Group Director, SEO & Digital Content

Sarah Dryden joined Path in 2009 and serves as the SEO & Social Media Director, managing the organic services team’s strategic objectives. She oversees all strategic planning and execution for SEO and earned media client accounts, bringing a highly integrated approach to managing our clients’ larger web presence through site design & architecture, SEO, SEM, PR, and social media strategies. She also supports corporate training programs in SEO and social media, as well as internal training programs for staff.

Sarah brings a strong marketing and brand strategy sensibility to play on behalf of Path Interactive’s SEO and social media clients, having worked on agency strategies for major brands, startups, and non-profit organizations on both the West and East coasts. Sarah is a graduate of UC Berkeley, and holds a B.A. in Political Economy as well as a B.S. in Business Administration.

< PREVIOUS
NEXT >
James Connell Group Director, Digital Media & Analytics
More +
James Connell Group Director, Digital Media & Analytics

James Connell joined Path Interactive in 2008 and serves as Search Director. In his role, James is instrumental in both the strategic direction and day to day operational management of the search marketing team. He provides key insights into search marketing innovations and oversees all media planning for paid search accounts.

James is a paid search management veteran, managing complex search marketing campaigns since 2003 for companies and government agencies in NYC, DC and California.

< PREVIOUS
NEXT >
Inna Zeyger Director, Digital Media
More +
Inna Zeyger Director, Digital Media

Inna Zeyger joined Path Interactive in 2012. As Social & Display Advertising Director, she is responsible for implementing process for the digital media team and managing a diverse portfolio of enterprise lead generation and eCommerce accounts spanning across a variety of verticals.

< PREVIOUS
NEXT >
Lily Ray Director, SEO
More +
Lily Ray Director, SEO

Lily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and CPG sites. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year.

< PREVIOUS
NEXT >
Sharif Karim Director, Development & Digital Production
More +
Sharif Karim Director, Development & Digital Production

Sharif brings over 15+ years as a lead engineer for web development, dev-ops and client relations. has worked at Path for since 2010. Experience includes senior-level front-end and back-end technologies as well as being able to collaborate with Creative Directors and UI/UX professionals.

< PREVIOUS
NEXT >
Asaf Shakham Executive Creative Director
More +
Asaf Shakham Executive Creative Director

Asaf has been a Creative Digital Director for over 10 years. With 17 plus years in the digital space. He has vast experience and knowledge of digital, web application design, social creative, pre/post production in video & broadcasting, and has worked with successful creative activations for leading marketing brands across a variety of verticals including A+E, AXE, BMW, Capital One, Chase, CBS, HBO, MTV Networks HP, S&P & Samsung.

< PREVIOUS
NEXT >
Evan Greenberg CEO Allscope Media & Strategic Partner
More +
Evan Greenberg CEO Allscope Media & Strategic Partner

Evan Greenberg is the founder and CEO of Allscope media, the strategic communications and planning partner agency of Path Interactive. In his role, Evan oversees the traditional media buying, research and strategic approach to omni-channel clients.

Evan is recognized as a leading independent voice in the advertising and communications industry. His ability to guide clients through the maze of today’s media landscape to achieve stellar outcomes has distinguished him as a trusted advisor to clients across a broad range of industries.

< PREVIOUS
NEXT >

Employee Perks

Unlimited Vacations

An unlimited vacation policy, supporting a healthy work-life balance.

Health Benefits

Great health and dental benefits, even a matching 401k plan.

Path Fit

Weekly sponsored fitness activities including cycling, boxing, yoga and more.

Plus More

A rotating beer keg on tap for happy hour and Mortal Kombat. Enough said.

We're Hiring

Join our passionate team of overachievers.
If you think you have what it takes, apply now.

See Open Positions