Web Analytics

Website Analytics programs are powerful tools that allow you to gain intelligence from your website about who is visiting and what is holding their attention. Web Analytics enable you to make smart marketing decisions about the effectiveness of your online marketing programs while providing key insights into your website’s user behavior.

Web analytics help you understand the raw data of your site’s statistics and visitor behavior in a way that is easy to understand for everyone involved in the marketing & management of an organization. These tools are a quantum leap beyond web traffic reporting. Path Interactive ensures that your web analytics programs provide real insight for website optimization.

With a proper website analytics program, every website change that you make, such as, home page redesigns, copy editing or navigation changes, can be measured to see how it affects your users’ experiences and your site’s performance.

Path Interactive Web Analytics Installation & Consulting

Our website analytics professionals will provide solutions customized to meet your business needs, from one-time set-up to ongoing management and consulting.

Our website services group will install, set-up and train your staff so your company can understand how to harness the potential of your website analytics program. Our staff has experience using a wide variety of website analytics platforms, including Google Analytics and Omniture.

With Web Analytics Programs You Can Answer Questions Like:

  • Where is your website traffic coming from?
  • What sources of traffic are most effective?
  • What content pages are used most by visitors?
  • Where are users most often leaving your website?
  • What keywords are driving the most traffic?
  • How effective is your shopping cart or purchase funnel?
  • How “sticky” is your homepage?
  • From what geographic areas are your visitors coming from?

Path’s Basic Website Analytics Package Includes:

  • Website Integration & Testing
  • Key Metrics & Goal Set-Up
  • Client Training
  • Ongoing Support & Consulting

Effective Web Analytics ensures that your online efforts are delivering the highest ROI, and Path Interactive will guide you through this process.

Learn More About Website Analytics Options & Pricing

To schedule a FREE consultation with one of our analytics professionals, fill out our express form or call 800-680-4304 .

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