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Social Media Marketing

Build Your Brand with Smart Social Content

Social media marketing plays an essential role in holistic digital marketing. Not only does an active and effective social media presence significantly impact your brand’s SEO prospects, it is also mission critical for customer relationship management. Search engines want to see consumers meaningfully engaging with your brand on social media, and your customers themselves are increasingly choosing social media as their preferred customer service portal.

Get Your Brand Out There

Social media marketing requires a strong brand voice. At Path, we help our clients hone their voice for their key audiences by creating content that deeply resonates and inspires engagement. We know—just as the search engines know—that the more people engage with your content and share it, the more valuable—and visible—it becomes. Taking a data-driven approach, we determine the key audiences and messaging, and then we craft engaging social media content that gets a conversation going with your customers in the social media channel that also drives traffic back to your website.

At Your Service

But brand building is only part of the picture: social media is a crucial site for making sure your customers are being taken care of. You can’t ignore the numbers: 67% of customers are using social media for customer service issues. And this means the stakes have never been higher. With customer relationships being managed in a public forum, now every single customer’s experience, good or bad, now has the potential to go viral. it pays to be ready when you receive questions, comments, and complaints from your customers on any of your social channels, and Path ensures that our clients are always prepared.

Fostering Engagement, Growth & Performance

We use a data-based strategic approach to help your brand make an impact online. Here’s how we do it:

  • Weekly/monthly editorial calendars with audience/goal notes for easy approval
  • Social creative development to support messaging and brand goals
  • Copywriting tailored to each platform
  • Content strategy based on social performance KPI’s
  • Basic content promotion budget management and recommendations
  • Monthly reporting for all social KPI’s – engagement, audience growth, content performance

You built a business worth sharing. Let us help you take the next step.

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