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Paid Search & PPC Management (SEM)

An early leader in the field, Path has over nine years
of experience in paid search & PPC management services, with over
$100 million dollars in media under our management.

Go Beyond the Click with Paid Search Performance

Paid search engine marketing (SEM) is the cornerstone of any serious digital marketing plan and continues to be a driving force of ROI. By serving targeted advertising directly to consumers when they are searching for what your business provides, PPC campaigns with Google & Bing let you find new customers and re-engage loyal ones. With managed PPC ads, you can reach potential customers just as they are ready to make a purchase, while also defending your brand against competitors looking to capture customers trying to navigate to your site.
Paid Search
Paid Search

Targeted Messaging That Drives Real Results

Paid search (PPC) is essential for generating immediate traffic from important keywords, and when done right it allows you to control the message on the results page

We hone in on your specific customer segments – how they come to the market, how they become brand-aware, and what drives them to convert – and then we deliver targeted ads that change based upon who is doing the search. Our campaigns customize based upon their location, their device, their search path – even whether they are a current customer.

Experienced PPC management expertise is critical in the hyper-competitive landscape today and you need the right team that will dig deeper and go well beyond the click to drive performance.

Paid Search

Optimize Paid Search Campaigns for Better Quality Leads & Nurture Relationships for Stronger Lifetime ROI

Acquiring the first lead or sale is just the first step towards a successful business.

You need to nurture that lead in order to create a lifetime customer with higher ROI. We understand this, so we work to tie your CRM into our PPC management platforms in order to evaluate performance on the lifetime return generated by the customers we generate, not just on cost/lead or cost/new customer. This focus invariably results in campaigns that deliver superior performance against competitors and higher profits for our clients.


Paid Search Technology Innovators with Better Analytics

We are dedicated optimizers who employ cutting-edge technologies to produce next-level campaign intelligence. We consistently push our technology platforms to their limits in order to better serve our clients, and have developed proprietary technology tools to reach new levels of performance standards when technology tools can’t innovate fast enough. As early AdWords beta and product testers and with over 100 custom scripts and proprietary algorithms, we know how to get the most out of your paid search and PPC campaigns.

Innovative technology, data integration & more advanced analytics allow you to draw actionable insights from PPC/paid search management campaigns beyond the first click, and help you realize true ROI potential.

Other PPC Management Services

Shopping/Product Feed Management

We specialize in developing deeply segmented e-commerce campaigns to ensure that most of your ad spend is going toward the most profitable product. Learn More

Ready For Exceptional Results?

Work with us to move your marketing in the right direction.

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