Blog Management Services
Path Interactive offers its clients comprehensive weblog management services. By creating the Blog content, regularly uploading fresh posts, moderating user replies, and making sure that all copy is optimized for all the major search engines, Path Interactive can maximize the potential of your existing Blog or provide your business with a whole new avenue for attracting and retaining your business’s customer base.
Path Interactive offers our clients comprehensive weblog management services. Our Team creates Blog content, regularly uploading fresh posts, moderating user replies, and making sure that all copy is optimized for the search engines. Path Interactive can maximize the potential of your existing Blog or provide your business with a whole new avenue for attracting and retaining your business’s customer base.
Savvy online marketers are increasingly relying on the interactive power of Blogs to raise the profile of their websites and retain customer interest. By delivering regular updates about their business in a casual, miscellaneous forum, Blogs encourage both devoted customers and curious web surfers to get involved in your brand. By providing a dynamic source of new content, Blogs are a highly effective way to optimize your website’s search engine results. Blogs ensure that your site never goes stale or remains static.
At Path we know how difficult and time-consuming it can be to create and maintain a Blog. That’s why we capitalize on our clients’ current marketing workflow processes to produce relevant content with a minimum additional effort.
Path takes your existing marketing materials and fashions them into the ongoing posts of a master user profile—the “persona” behind your Blog who’s calculated to best appeal to your customer base. After we create a content plan in collaboration with our clients, we provide the majority of the posts and ensure that a weekly Blog presence exists. Since the original content for the posts is based on current marketing material, the approval process is streamlined and Blogs are updated multiple times per week.
Use your Blog to feature a range of posts, including:
- A weekly recap of new activity on your website
- Roundup of recent mentions of your business in the media and online
- Updates from Press Releases and Corporate Communications
- Comments, responses, questions and queries posted by your customers.
- New subject matter, industry articles and opinion posts for valuable content
As part of our Blog Management package, Path provides the following:
- Creates user profiles, responsibilities and content plans.
- Produces fresh scheduled or weekly Blog content
- Moderates the Blog and provides other administrative functions.
- Outlines content plans for additional users, if applicable.
- Scan the ’Net for mentions of our clients in the media and the wider blogosphere.
Learn More About Blog Management Services
For a free consultation with one of Path’s Blogging professionals, fill out our express form or call us at 800-680-4304!