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Ruben Quinones

Administrator September 15, 2015 Category

Ruben Quinones is VP, Client Strategy at Path Interactive where he provides forward thinking leadership for the company’s marketing processes.  Additional responsibilities includes client acquisition, strategic consulting, and key project management for client digital strategy and execution

Ruben is also an Adjunct instructor at the teaching Search Marketing a core course in NYU’s School of Professional Studies and has been a prevalent speaker at leading digital conferences such as Media Bistro, Search Engine Strategies, and Web Expo.

Most Recent

How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

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The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

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The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

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