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Our Suite of Technology Products reflects Path’s customer centric focus. Path’s
team of expert technologists and experienced local advertising specialists collaborated
to leverage the best application of technology and business practices. Each component
seamlessly integrates to facilitate the business flow from campaign inception to
effective return on investment, creating value for our advertisers
At the core of Path’s technology is an object-based architecture. The object approach
enables Path to customize unique proprietary business functions, while leveraging
the best of breed offerings from Search Engine industry leaders. Our highly flexible
technology is designed to respond to the rapid changes in the search engine marketing
industry.
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PATH LOCAL TECHNOLOGY:
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Expanded Offerings
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WORD PATH™ - Keyword Generation |
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Our proprietary keywords technology identifies the best performing keywords in a
client’s campaign while eliminating non-performing words. WORD PATH™ also develops
custom key words for our clients that are geographically-coded to a client’s service
area. Path’s industry-leading keyword tool allows Path to deliver the most targeted
campaigns in search advertising. Geo-coding is customized based on our clients’
total service area.
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BID PATH™ - Market Bidding |
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Our highly efficient pay-per-click bid management system, BID PATH™ communicates
directly with all the major search engines to get immediate access to the current market prices
of keywords. Bidding is optimized across all search engines and based on click-through
and phone call conversion rates of keywords. BID PATH™ adjusts keyword bids as market
prices change, executing the most profitable buy for our client’s paid search campaigns.
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AD PATH™ - Custom Local Ad Copy Creation |
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Successful search advertising requires that your message be specific and relevant
to its audience in order to drive customers, to your business. Our advanced ad traffic system,
AD PATH™ sends, out copy dynamically by keyword to each search engine.
AD PATH™ automatically generates geographically-targeted advertisements that maximize
local relevance and thus yield higher click-thru rates and higher ROI
for our clients.
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CALL PATH™ Call Tracking and ROI |
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In addition to offering a full suite of web reporting tools, CALL PATH™ now takes the accountability
of search advertising one step further by tracking the number of calls your
business receives directly from your paid search campaign. We send
individual, customized
reports to our clients that detail web and e-mail activity, phone call data, and search performance statistics. CALL PATH™ technology helps to optimize your campaign by providing a clear view of exactly what your paid search
program is yielding. |
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Industry Facts
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