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The PATH LOCAL™ advertising platform offers a turn-key solution to small- and medium- sized businesses who want to market themselves on the web.
PATH LOCAL™ simplifies search engine marketing by providing local businesses with a single Internet buy that reaches all the major search engines. Path’s one-stop design streamlines the search marketing process to effectively manage pay-per-click campaigns across multiple search platforms. PATH LOCAL™ provides first page placement of your business on 96% of the relevant Internet search results in your local area.
Path’s technology continuously evaluates the effectiveness of our search campaigns, allowing PATH LOCAL™ to deliver the most profitable and effective pay-per-click campaigns in the marketplace. CALL PATH™, our advanced performance reporting and call tracking technology, provides local businesses with direct measures of their campaign ROI. You see every lead generated by a Path campaign, whether prospective customers click through to your website or pick up the phone and call. |
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PATH INTERACTIVE WORKS WITH ALL SEARCH ENGINES |
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PATH LOCAL TECHNOLOGY:
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Path Customers
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WORD PATH™ - Keywords Generation |
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Our proprietary keywords technology identifies the best performing keywords in a
client’s campaign while eliminating non-performing words. WORD PATH™ also develops
custom key words for our clients that are geographically-coded to a client’s service
area. Path’s industry-leading keyword tool allows Path to deliver the most targeted
campaigns in search advertising. Geo-coding is customized based on our clients’
total service area.
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BID PATH™ - Market Bidding |
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Our highly efficient pay-per-click bid management system, BID PATH™ communicates directly with all the major search engines to get immediate access to the current market prices of keywords. Bidding is optimized across all search engines and based on click-through
and phone call conversion rates of keywords. BID PATH™ adjusts keyword bids as market
prices change, executing the most profitable buy for our client’s paid search campaigns.
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AD PATH™ - Custom Local Ad Copy Creation |
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Successful search advertising requires that your message be specific and relevant to its audience in order to drive customers, to your business. Our advanced ad traffic system,
AD PATH™ sends, out copy dynamically by keyword to each search engine.
AD PATH™ automatically generates geographically-targeted advertisements that maximize local relevance and thus yield higher click-thru rates and higher ROI for our clients.
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CALL PATH™ Call Tracking and ROI |
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In addition to offering a full suite of web reporting tools, CALL PATH™ now takes the accountability of search advertising one step further by tracking the number of calls your business receives directly from your paid search campaign. We send individual, customized reports to our clients that detail web and e-mail activity, phone call data, and search performance statistics. CALL PATH™ technology helps to optimize your campaign by providing a clear view of exactly what your paid search program is yielding. |
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Customized Programs For: |
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Accountants |
Insurance
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Attorneys |
Florists |
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Auto Dealers |
Movers |
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Bridal Shops |
Physicians |
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Contractors |
Plumbers |
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Dentists |
Real Estate |
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& More |
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Industry Facts
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