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Path Technology
Search Engine Marketing Requires Cutting-Edge Technology
Few media reinvent themselves as frequently as search engine marketing. That's why Path Interactive's highly flexible technology is designed to respond to the rapid changes in the search engine marketing industry. By bringing together technology experts and experienced advertising specialists, the Path team leverages the best applications of technology and business practices to provide our clients with search engine marketing campaigns that stay ahead of the curve.
Our technology is not only designed to anticipate changes in the online marketplace, but it also has the built-in flexibility to service your business' unique needs. By placing technological expertise in close collaboration with road-tested marketing know-how, the Path Interactive suite of technology products reflects Path's customer-centric focus
When needed, Path goes beyond the typical SEM and SEO toolset to create custom applications for our enterprise clients. No two of our campaigns are the same, and our commitment to innovation has enabled us to execute exceptionally focused and successful search engine marketing strategies for a wide range of clients. We also consider the unique needs of our clients in order to provide them with the precise intelligence they need to determine the true return of their online spend.
Path's proprietary technology makes it easy for you to make strategic decisions about your online marketing campaigns and thus improve your business' overall performance.
Call Tracking - CALL PATH™
CALL PATH™ now takes the accountability of search advertising one step further by tracking all of the calls you receive directly from your paid search campaigns. Path Interactive's proprietary call tracking system is able to yield incredible results for online advertisers looking to deliver offline results.
CALL PATH™ technology helps to optimize your campaign by providing a clear view of exactly what your paid search or other online advertising program is yielding off line.
CALL PATH™ tracks all phone calls generated by your online advertising and indicates the exact keyword or online advertisement that prompted the call.
Put simply, Path Tracks Clicks to Calls for Increased ROI.
Pay Per Click Management Tools
Path Interactive's proprietary technology goes well beyond the typical Pay-Per-Click management toolset. Through campaign automation and the use of best-in-breed PPC technology tools, Path Interactive can create and manage sponsored search campaigns that maximize results and provide much more for your advertising spend.
Path’s ad platform features several key software applications that dramatically enhance the typical SEM toolset:
WORD PATH™ - Keyword Generation
BID PATH™ - Bid Management
AD PATH™ - Custom Local Ad Copy Creation
Reporting Tools
Path provides extensive and flexible reporting for all of our clients, available 24/7 days a week through our online report repository.
These customizable reports will give you invaluable analytics that help measure and optimize the effectiveness of your online campaigns. Path's reporting paints an easy-to-understand picture of a campaign's performance, which can be used by people at every level of your organization.
You will be able to log into your reporting tool to track SEO rankings, PPC traffic performance and even listen to CALL PATH phone calls, all of which are accessible in a single, centralized repository.
Find Out How Our SEM Technology Can Work For You
For a free consultation with one of Path's account directors contact us today.
Learn More About Path Technology.
