Pay Per Click Management Tools
Path is committed to innovation in search technology and has developed several additions to the typical Pay-Per-Click management toolset that we use to assist in the creation and management of our sponsored search clients. Through campaign automation and the use of best in breed PPC technology tools, Path Interactive provides more for our advertisers and maximizes their results.
We empower our campaign managers with the most effective, results-oriented technology toolsets in SEM, but it is their dedication, creativity and expertise that ensures our clients’ success.
Path’s online advertising platform employs several proprietary software applications as part of our SEM Toolset, including:
WORD PATH™ – Keyword Generation
Our custom keyword generation tool WORD PATH™ that assists in the development of complex keyword groups that are geographically coded to a local client’s service area. This industry-leading keyword tool allows Path to deliver the most targeted campaigns in search advertising for any local client by tapping into the long tail of keyword list creation.
BID PATH™ – Market Bidding
Path Interactive uses both rules-based and portfolio-based bid management algorithms when optimizing PPC campaigns for our clients. Our bid management system tracks every conversion action possible for clients, including phone calls. BID PATH™ is Path’s proprietary bid management algorithm that relies on conversion data, including offline conversions from our CALL PATH™ tracking system.
CALL PATH™ – Call Tracking
Call Path gives you the power to track clicks to calls. This is a crucial element of Call Conversion Based Optimization. Once CALL PATH™ assesses exactly which keywords and ads are responsible for lead generation, the system puts this intelligence to work for you.
AD PATH™ – Custom Local Ad Copy Creation
Successful search advertising requires that your message be specific and relevant to its audience in order to drive customers to your business. Our advanced ad copy creation tool, AD PATH™, generates geographically-targeted advertisements that maximize local relevance and thus yield higher click-thru rates and higher ROI for our clients
Learn More about Path Interactive PPC Campaign Management
For a free consultation with one of Path’s account directors contact us now.