Do You Know Which Keywords or Campaigns Are Generating Offline Leads?

Increase your performance and profitability by tracking clicks to calls with CALL PATH™

Get a clear picture of which call−in leads are coming from the web so you will get a true measure of your online campaign’s return on investment.

CALL PATH™ Goes Beyond the Click and Measures the Call. In the online marketing industry, traditional reporting systems fall short of evaluating performance by missing a key aspect of online marketing: the off−line transaction.

ComScore1 reports that over 63% of every purchase that originates online is executed offline.

Call Tracking is Accountable!

CALL PATH™ now takes the accountability of search advertising one step further by tracking the number of calls you receive directly from your paid search campaigns. Put simply, CALL PATH™ tracks all phone calls generated from your online advertising and ties them back to the exact keyword or ad creative.

Path Tracks Clicks to Calls for Increased ROI!

The Benefits of CALL PATH™ Call Tracking:

  • True ROI – Path’s proprietary reporting tools accurately asses how online activity drives offline sales.
  • In creased Cost Effectiveness – Campaigns optimized with respect to phone call data drive better overall efficiencies for advertisers.
  • Call Recording – Path allows you to record and review actual sales calls in real-time to get a true picture of the quality of your search leads & the effectiveness of your sales staff
  • Email Notification – Improve lead reaction time with seamless email or mobile notification of new inbound leads.
  • Lead Management – Archived contact information for all call leads improves follow-up communication. Effortlessly register caller names, addresses, phone numbers & more.
  • Call Analytics – Sophisticated call reporting analytics give you a deeper insight into how your potential customers engage with your business off−line.
  • Real−Time Reporting – Get information online in real-time for all incoming calls.

Call Conversion Based Optimizations (BID PATH™)

Once CALL PATH™ assesses exactly which keywords and ads are responsible for lead generation, Path Interactive puts this intelligence to work for you through BID PATH™.

BID PATH™ is our proprietary bidding optimization tool that’s based in real-time call-conversion data. This sophisticated and innovative algorithmic bid management function helps provide new efficiencies for advertisers by incorporating call data into both rules-based and portfolio-based campaign optimizations.

BID PATH™ lowers our advertisers’ overall Cost-Per-Acquisition (CPA) and increases conversion rates. This directly translates into increased ROI on advertising dollars.

CALL PATH™ gains valuable intelligence for advertisers like:

  • Local Retail & Service Businesses
  • Direct Response Advertisers
  • Franchise & affiliate advertisers
  • eCommerce with 800 support
  • & Many More

Get A Handle On Your Off−Line Leads Today
For a free consultation with one of Path’s account directors contact us now.

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