Reputation Management Made Smarter
Reputation is everything. Path Interactive reputation management protects brands, key executives, corporations, and individuals from negative messaging and smear campaigns.
The Internet can be a vicious place. It is all too easy for individuals to rashly post messages in a moment of anger that spread to thousands, if not millions of viewers. If that message ranks well in search engines, that person’s impulsive act can haunt you or your company forever.
Individuals aren’t the only players with the ability to affect you or your organization’s reputation, as it is not unheard of for businesses, or their PR companies, to launch smear campaigns against competitors. These actions can damage branding and decrease revenues. For individuals, negative messaging can result in unemployment, cause problems in your personal and family life, and make it difficult to find new work.
Path Interactive’s online reputation management and monitoring is both proactive and reactive, an objectives-based process rooted in core marketing techniques with a digital twist. In the reactive phase we monitor for messages regarding your brand and execute defensive operations designed to protect you from any future attacks.
If necessary, we react proactively, employing online and offline techniques to manage negative communications, push smears off the top search engine pages by saturating them with positive messaging, and repair damage done to your brand.
Don’t Get Caught Off Guard
- Comprehensive monitoring: Path Interactive uses cutting-edge technology to monitor a wide variety of networks for mentions of your brand.
- Plan ahead: By outlining a response plan ahead of time, Path Interactive ensures you’re able to take immediate, effective action to combat negative campaigns.
- Defense is the best offense: You can preemptively protect your reputation. Path’s reputation management services ensure that you’re prepared.
Act Quickly and Appropriately
- Strategic response: Successful online reputation management involves a variety of techniques employed strategically and in concert.
- Repair damage: If your brand is damaged in a negative campaign, we can help you take immediate action to rectify the damage.
- You CAN make things worse: Many responses to negative messaging just add fuel to the fire. Path Interactive experts don’t make those mistakes.
Don’t be caught unprepared, contact Path Interactive to request a proposal for our top of the line online reputation management services