LinkedIn Marketing Made Smarter
Target the world’s largest professional network with precision ad campaigns powered by Path Interactive’s marketing savvy and advanced segmentation techniques.
With 28 million unique viewers in the US alone, LinkedIn is an often overlooked but extremely powerful platform for targeting professional audiences. LinkedIn is a network of educated, high-powered professionals with average household incomes well above the national average. The site receives well over one billion page views per month, and its unique ad network allows for, highly targeted, deeply engaging advertising. Path Interactive’s LinkedIn marketing and ad campaigns utilize LinkedIn’s display advertising network and user segmentation capabilities in strategic efforts that yield great results. Sponsored polls, events sponsorship and promotional media, and even offsite audience network ads are just some of the features offered by LinkedIn’s advertising platform. Path Interactive brings a deep understanding of marketing techniques, and highly developed internet advertising skills to each campaign, ensuring your ads reach your target market for the lowest cost possible.
LinkedIn Advertising Opportunities
- Precise targeting: Serve ads based on profession, seniority, industry, company size, and education.
- Market to interests: Targeting specific LinkedIn groups is a great way to get convenient access to your ideal audience.
- Sponsored polls: Polls allow you to not only advertise your brand, but to gain the input of industry thought leaders in the process. Start the discussion, reap the rewards.
LinkedIn Marketing Benefits
- Wide reach: LinkedIn has over one million company profiles, millions of global users, and long on-site viewing times, meaning your audience is right there waiting for you.
- Low competition: By employing their own advertising platform, LinkedIn is protecting your ads from competition, allowing you easy, unfettered access to your target demographic.
- Off-site opportunity: LinkedIn’s ad network now allows you to serve ads to LinkedIn users on other sites participating in the LinkedIn network.
- Professional clientele: The average household income of LinkedIn users has climbed above the six figure mark. Every Fortune 500 Company is on LinkedIn. Are you?
LinkedIn offers the best way to target educated, upwardly mobile professional audiences for B2B or B2C advertising.