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Search Engine Usage & Opportunity
Search Marketing Made Smarter™ |
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Over 38 million people use search engines each day. Think of how many of those searches
could be looking for products or services offered by your business.
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Frequency of Search Usage: |
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OPPORTUNITY IN SEARCH |
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Path interactive’s robust keyword development tool, Word PathTM, effectively targets
both types of users! Word PathTM will develop and manage the most complete and comprehensive
database of keywords geared specifically to your local market. |
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Growth of Search Engine Usage: |
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Search engine usage has grown dramatically over the past 5 years. As technology,
internet access and accessibility continue to improve, so will search engine usage
by consumers. |
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- Total searches grew 55% in 2005, which are expected to grow 33% annually through
2010. a
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Affect on Other Media: |
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The use of search engines to find business is growing, while traditional media is
declining in usage. |
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- Print yellow page usage is dropping at 15% or more per year.
- Newspaper usage is dropping 4% or more.
- Search engine usage in finding local businesses is growing at about 15% per year.
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Consumers Prefer Using Search Engines Over Other Media: |
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Consumers turn to search engines more readily than other forms of media. |
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Businesses See the Value: |
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Merchants are putting money where they know consumers are looking. Sponsored search
marketing is projected to grow 1,000% to $4 billion in 2010. b |
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Businesses Know the Value: |
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Search marketing works, with 90% of businesses maintaining or increasing their search
marketing budgets in 2005. c |
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- 66% plan to increase their search ad spending in 2006. c
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GET PATH INTERACTIVE WORKING FOR YOU! |
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Sources:
a- Kelsey group, 2005
b- Borrell Associates, March 2005
c- Jupiter Research, June 2006 |
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