Path-FAQ




Can I advertise if I do not have a Website? How much do Search Marketing Campaigns cost? What commitment is required? How do I know my online advertising is leading to offline sales? Why should I use Path Interactive? How do I start a PATH LOCAL account? How do I start an AGENCY LOCAL account? What is the difference between a PATH LOCAL and PATH AGENCY account? I already have a Google AdWords or Overture Account, why work with Path Interactive? How do I get a job at Path Interactive?


Can I advertise if I do not have a Website?
If you don’t have a web site our web site design experts can help you achieve maximum results. To start, Path will create a standard template-landing page at no charge. You may optionally select one of Path’s web design options that best meets your business needs. Path offers secure and reliable internet hosting for all web sites using state-of-the-art facilities. Learn more about Path’s Web Site Offerings.

How much do Search Marketing Campaigns cost?
Path Solution - A Path representative will consult with you on the market potential in your category and recommend possible budgets to capture new business. As reasonable as it is to want to know how much you ought to spend in search, the reality is the question is largely irrelevant. The goal of your advertising dollars isn’t to hit a particular level of spend; the goal is to get the right level of return. If spending three thousand dollars a day would bring in twenty thousand dollars an hour, you’d spend it, no questions asked. The focus on spend needs to be replaced with a focus on efficiency and that’s what Path brings to your search marketing campaign. The more efficient your campaign, the less relevant the question of spend level becomes. Path will consult you on the proper spend to make your campaign efficient and profitable. Once you hit the right level of efficiency, the search dollars you invest will justify themselves. Our tracking technology allows us to consult with you and helps you reach this level. GET STARTED WITH PATH

What commitment is required?
Path Solution – One of Search Engine Marketing’s biggest strengths is its flexibility. Unlike other media, search campaigns can be manipulated daily for peek performance. Path campaigns get results; therefore we don’t require a 1-year contract and are confident working month to month with our business partners. However, a three-month minimum is required for all new accounts. This allows us to create and launch your campaign and evaluate the effective and most profitable parts when it’s up and running. If after your third month you are not happy you can cancel, no questions asked. GET STARTED WITH PATH

How do I know my online advertising is leading to offline sales?
Path Solution – We provide the most advanced and detailed call reporting data in the industry. Our Call Path™ technology gives us the ability to go beyond clicks and tell you how many customers called your business as a result of your search marketing campaign. Call Path™ uses unique tracking phone numbers that track the phone calls. Path also supplies e-mails and coupon downloads to help determine your offline success. GET STARTED WITH PATH

Why should I use Path Interactive?
Path Solution – Path marries technological savvy with local marketing know-how to build effective solutions for our business partners. We immerse ourselves in our client’s businesses, forming deep partnerships and relationships for years to come. Path’s proprietary technology delivers the most profitable and effective Pay-Per-Click campaigns in the marketplace. We provide the most advanced, simple to understand, reporting tools in search engine marketing. These tools allow our clients to truly understand and evaluate the effectiveness of their paid search campaigns. We deliver the right customers to an advertiser’s website at the most optimal efficiency. With a focus on service, we dedicate a team of experts to each client, giving your campaign the attention it deserves and ensuring optimal success. GET STARTED WITH PATH

How do I start a PATH LOCAL account?
Path Solution – It’s simple, simply contact Path to set up a free consultation. One of our experts will come to your business and help you develop a program. We can get your campaign up usually within 48 hours. GET STARTED WITH PATH

How do I start an AGENCY LOCAL account?
Path Solution –It’s simple, simply contact Path to set up a free consultation. Our Agency Team will meet with your team to discuss our technology & fulfillment platform and how it can serve as your back office solution for search engine marketing. Path Agency™ can develop and manage search engine sponsored search campaigns for local, regional or national clients of any size. We provide agencies with the tools and resources needed to handle from 1 to 1,000 clients with dedicated support and service.

What is the difference between a PATH LOCAL and PATH AGENCY account?
Path Local is our automated platform geared toward small and medium businesses that are local in nature and want to market on the Internet. Doctors, Lawyers, Retail, Service businesses and the like are all Path Local candidates. Path Agency is our back end fulfillment platform for ad agencies that want to capture their client’s search budget, but don’t have the in house capacity to do so. Now there is a private label solution – Path Agency! Our agency clients can offer their customers the full value of our local search engine-marketing platform (PATH LOCAL™) under their own agency label. GET STARTED WITH PATH

I already have a Google AdWords or Overture Account, why work with Path Interactive?
Path Solution –Path’s automated advertising platform offers a superior solution to going direct with search engines. Effective search marketing can be both costly and time consuming when done in house by small businesses and requires a team of dedicated experts to properly manage. Path Local™ simplifies search engine marketing for local businesses by providing them with a single internet buy solution that delivers their paid search campaigns to all the major search engines with first page placement, eliminating the need for businesses to repeat the lengthy process of campaign set up and management with each individual search engine. We’ve automated this process and made Search Marketing Smarter™. Path’s Call Path™ technology goes beyond clicks and tells you how many calls your business received as a result of your search marketing campaign. This goes deeper than what search engines offer and allows advertisers to truly understand and evaluate the effectiveness of their advertising dollars online. GET STARTED WITH PATH

How do I get a job at Path Interactive?
Path Solution – Path is always looking to hire those who want to succeed in a high paced, exciting and competitive environment. If you think you have what it takes you can forward a cover letter and resume to Jobs@pathinteractive.com telling us about yourself.