Facebook Ad Management Made Smarter
With close to a billion users on Facebook, your brand can’t afford not to be there. But it must be done correctly. Get smart Facebook Ad Management from Path Interactive.
With hundreds of millions of users worldwide and average time on site outpacing every other website, Facebook ad management from Path Interactive connects you with your target audience, allowing a degree of interaction and segmentation never before possible. Path’s Facebook marketing campaigns are driven by a deep understanding of marketing and an arsenal of advanced tools and techniques. Our Facebook ad campaigns utilize grouping and segmentation, improving conversion and lowering CPC (cost per click). Path Interactive employs technology that allows us to dynamically rotate ad images and copy in order to prevent ad fatigue. We’ve had great success combining smart marketing tactics with the opportunities afforded by Facebook’s ad platform and our software. Bottom line: Path’s internal tools allow for more efficient optimization practices, ensuring the most favorable campaign performance.
Facebook Ad Management Strategies
- Dynamic ad rotation: Automatic rotation of ad messaging and images keeps ads fresh, maintains high CTRs (clickthrough rates), and lowers CPC.
- Audience segmentation: Target current and desired fan bases through sophisticated segmentation techniques, implementing Facebook’s trove of demographic and user-interest data.
- Facebook generated conversion tracking: Fan acquisition and nurturing is tracked for on-Facebook and on-site destinations, giving a clearer picture of campaign performance.
- Cross platform attribution: Inbound and outbound tracking allows for more robust conversion tracking and more effective campaigns.
Facebook Ad Management Benefits
- Unprecedented growth: Not only is Facebook growing by leaps and bounds, but its extremely diverse use base spends hours every week on the site
- Contextual marketing: One reason Facebook advertising is so effective is it leverages users’ declared interests and relationships to market ads more effectively.
- Precision segmentation: Utilize Facebook’s social graph to target the users you want to market to with great accuracy. This precision saves money and increases ROI.
Path Interactive harnesses the power and demographic information of the world’s largest social network to produce high-performing, low-cost Facebook ad campaigns.