Sales Made Smarter: Track beyond the click with CALL PATH™
Increase performance and profitability by using CALL PATH™ to track calls and perform call conversion-based optimization with BID PATH™
ComScore1 reports that over 63% of every purchase that originates online is executed offline. CALL PATH™ takes the accountability of search advertising one step further by tracking the number of calls you receive directly from your paid search campaigns. Put simply, CALL PATH™ tracks all phone calls generated from your online advertising and ties them back to the exact keyword or ad creative. BID PATH™, our call conversion-based bidding optimization tool, incorporates CALL PATH™ data into both rules-based and portfolio-based campaign optimizations. BID PATH™ lowers overall Cost-Per-Acquisition (CPA) and increases conversion rates, directly translating into increased ROI on advertising dollars.
Benefits of CALL PATH™ Call Tracking
- True ROI: Path’s proprietary reporting tools accurately assess how online activity drives offline sales.
- Increased cost effectiveness: Campaigns featuring optimized phone call data drive better overall efficiencies for advertisers.
- Call recording: Path allows you to record and review actual sales calls in real-time providing you with a true picture of the quality of your search leads & the effectiveness of your sales staff.
- Email notification: Improve lead reaction time with seamless email and mobile notification of new inbound leads.
- Lead management: Archived contact information for all call leads improves follow-up communication. Effortlessly register caller names, addresses, phone numbers & more.
- Call analytics: Sophisticated call reporting analytics give you a deeper insight into how your potential customers engage with your business off−line.
- Real−time reporting: Get information online in real-time for all incoming calls.
CALL PATH™ Gains Valuable Intelligence for Companies Like
- Local retail & service businesses
- Direct response advertisers
- Franchise & affiliate advertisers
- eCommerce with 800 support
- Any business seeking to extend campaign effectiveness and improve advertising ROI
Understand your off−line leads with CALL PATH™