Should Your Businesses Have a Phone Number In Its Ad Copy?
Thursday, November 12th, 2009The debate about including a phone number in search ad copy has been going on for years. The Nos argue that inserting a phone number takes important space away from your marketing message, and that if people call without clicking, it will lower your quality score, thereby driving up cost. The Yesses often focus on the fact that if a searcher calls without clicking, you don’t pay for that click. They also note that few advertisers include a phone number in their ads, so doing so can help your ad stand out.
