What’s the secret to get your YouTube video to go viral? You absolutely need a cat.
Watch "Sh*t NY Social Media Experts Say" on Youtube
And that’s just one lesson we learned while filming our new video “Sh*t NY Social Media Experts Say.”
While our digital marketing agency is constantly hard at work building, optimizing and marketing websites we also like to have a little fun. So of course we had to jump on the “Sh*t That People Say” meme and make a version of our own.
At the Path Interactive offices in New York City, we bleed Big Blue. That’s why we couldn’t help but be a little gleeful when we concluded after our week-long Super Bowl sentiment analysis that New York Giants fans bring it hardest when it comes to smack talk. It’s also why we weren’t surprised when all that expert Boston-bashing ended up working in the Giants’ favor, helping New York come out on top 21-17 in Indianapolis this weekend.
We’ve put together a handy infographic to summarize last week’s findings, updated with stats from Super Bowl Sunday. We weren’t surprised to see that Patriots fans finally woke up on game day, just edging out New York in the storm of insults that peaked that day. We don’t begrudge them that, though…they’re just sore losers.
Like this infographic? There’s more where that came from. Follow @sarahvnyc, @sammirbb, or @PathInteractive for more digital marketing news and insights.
To learn more about Path Interactive’s industry-leading social media marketing tools and techniques, just call or contact us.
On our 5th day of analyzing Super Bowl social media sentiments and general fan bashing, we’re starting to get a nice picture of how people tweet, blog, and snap their hatred of the other team and its players. Predictably, things are starting to heat up as we get closer and closer to Super Bowl Sunday and New York fans are looking unstoppable.
Fans were laying down the smack talk at a fairly equal pace for most of the week, with Patriots haters just edging out the Bostonites Sunday through Wednesday. But around Thursday evening, Patriots fans began turning up the heat on New Yorkers:
After taking a look at the most-talked about Super Bowl players yesterday, we’re going a little deeper to examine how much heat the top 2 players and their coaches are taking.
We chose the choicest insulting keywords from Monday’s overview (“suck,” “hate,” and “f**k”) and looked at how often they were associated with each team’s quarterback, their second-most popular player, and their coach.
Over the past 3 days, Patriots team members have taken the most heat by far. Most of this ire is directed at quarterback Tom Brady, whose last name was associated with 820 of the nastiest insults over the past week. Giants quarterback Eli Manning came in second, followed by tight end Gronkowski of the Patriots. Both coaches and Giants wide receiver Victor Cruz got off fairly easy, coming in far behind the two quarterbacks.
We’re taking a mid-week break from all the negativity in our Super Bowl sentiment analysis to take a closer look at how fans are talking about their (or their rival) team players.
We focused on individual players today because most of our negative sentiment monitoring for the past few days has revealed that when fans sound off about a rival team, they often single out one of the team’s players. In fact, sometimes the existence of that player can be the sole reason they hate the other team.
This week, there are thousands of Super Bowl related comments, and they are likely going to increase as we draw closer to the Super Bowl, but how many of them are negative towards the other team? In our week-long series, and as mentioned in our first post about super bowl negative sentiment, we are taking a look at negative sentiment, users who are posting on social media sites with a negative slant towards the other team when it comes to Super Bowl XLVI. Watch out for our full analysis on Friday. Continue reading
Who’s the best at trash talking – New Yorkers, or Bostonians?
With Super Bowl Sunday coming up in just a few days, our office decided to take a look at the conversations happening around the big game and prove exactly how well each team’s fan base talks trash.
To do this, we started the week running up to the Superbowl by examining conversations happening on Facebook, Twitter, blogs, forums, news sites, and other social hubs. We specifically were interested in how much (and how brutally) fans from each East Coast team were dissing and dismissing each other, so we first got to work identifying the most common insults.
It turns out the most common football insults are pretty predictable. Continue reading
