Which Fans Dominate in Trash Talk? Social Media #SuperBowl [INFOGRAPHIC]

Posted on February 7, 2012 by Sarah Dryden

Sentiment Analysis for Super Bowl XLVI

At the Path Interactive offices in New York City, we bleed Big Blue. That’s why we couldn’t help but be a little gleeful when we concluded after our week-long Super Bowl sentiment analysis that New York Giants fans bring it hardest when it comes to smack talk. It’s also why we weren’t surprised when all that expert Boston-bashing ended up working in the Giants’ favor, helping New York come out on top 21-17 in Indianapolis this weekend.

We’ve put together a handy infographic to summarize last week’s findings, updated with stats from Super Bowl Sunday. We weren’t surprised to see that Patriots fans finally woke up on game day, just edging out New York in the storm of insults that peaked that day. We don’t begrudge them that, though…they’re just sore losers.

Like this infographic? There’s more where that came from. Follow @sarahvnyc, @sammirbb, or @PathInteractive for more digital marketing news and insights.

To learn more about Path Interactive’s industry-leading social media marketing tools and techniques, just call or contact us.

#SuperBowl Social Media Standoff: New York Takes the Cake

Posted on February 3, 2012 by Sarah Dryden

New Yorkers Bash Best in Our Social Media Sentiment Analysis

On our 5^th day of analyzing Super Bowl social media sentiments and general fan bashing, we’re starting to get a nice picture of how people tweet, blog, and snap their hatred of the other team and its players. Predictably, things are starting to heat up as we get closer and closer to Super Bowl Sunday and New York fans are looking unstoppable.

Fans were laying down the smack talk at a fairly equal pace for most of the week, with Patriots haters just edging out the Bostonites Sunday through Wednesday. But around Thursday evening, Patriots fans began turning up the heat on New Yorkers:

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Pre #SuperBowl Social Buzz: Brady-Bashing Getting Out of Hand

Posted on February 2, 2012 by Sarah Dryden

Pre-Super Bowl Sentiment Analysis

After taking a look at the most-talked about Super Bowl players yesterday, we’re going a little deeper to examine how much heat the top 2 players and their coaches are taking.

We chose the choicest insulting keywords from Monday’s overview (“suck,” “hate,” and “f**k”) and looked at how often they were associated with each team’s quarterback, their second-most popular player, and their coach.

Over the past 3 days, Patriots team members have taken the most heat by far. Most of this ire is directed at quarterback Tom Brady, whose last name was associated with 820 of the nastiest insults over the past week. Giants quarterback Eli Manning came in second, followed by tight end Gronkowski of the Patriots. Both coaches and Giants wide receiver Victor Cruz got off fairly easy, coming in far behind the two quarterbacks.

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Tom Brady and Eli Manning: Stars of the #SuperBowl Social Sphere

Posted on February 1, 2012 by Sarah Dryden

More Super Bowl XLVI Sentiment Analysis

We’re taking a mid-week break from all the negativity in our Super Bowl sentiment analysis to take a closer look at how fans are talking about their (or their rival) team players.

We focused on individual players today because most of our negative sentiment monitoring for the past few days has revealed that when fans sound off about a rival team, they often single out one of the team’s players. In fact, sometimes the existence of that player can be the sole reason they hate the other team.

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