Excellent post from Brian Solis on the challenges facing businesses seeking to succeed in the social space, and 14 ways to overcome them. Continue reading
Tag Archives: Social Media
Jonah Berger: How to Create Viral Content for the Web
The Science of Creating Shareable Content
Do influencers really exist? How to craft viral content? What is the return on relationships? These questions, among others, were on the table at United Insight’s Contagious Marketing: The Science of Word-of-Mouth in the Age of Social Media conference on June 30th. Continue reading
Twittamentary: A Film with a Cast of 140 Characters
Twittamentary, a documentary by Singaporean filmmaker, Tan Siok Siok, peels back the Twitter handles and avatars, and takes a long look at the characters behind them. Unlike The Social Network, which focused on Facebook’s founders, Twittamentary is all about the users. The film, which screened June 29th at an event hosted by Social Media Club NYC, succeeds because its focus isn’t technology, it’s humanity. Continue reading
Social Media: It’s Where the People Are
Digital Week in Review: Google Tweaks Search to Promote High-Quality Sites
Google Tweaks Search to Promote “High-Quality” Sites; The Wall Street Journal
On Thursday, Google announced changes to its proprietary search equations that affect more than a tenth of its old results.
The Takeaway: The fight against “black hat” SEO is now more pronounced than ever. Remember original content is now more important than ever. Continue reading
Digital Week in Review: Aol Buys Huffington Post
Aol Buys Huffington Post; The Wall Street Journal
Today AOL announced it’s buying Huffington Post, the online news and culture website, for $315 million, a deal which catapults AOL into a new stratosphere of genuine media company.
The Takeaway: With this deal, we finally understand what CEO Tim Armstrong what has meant when saying that this isn’t your father’s version of Aol anymore. Continue reading
Digital Week in Review: Twitter Releasing ‘You Both Follow’ Feature
Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.
Gap Offers 25% Discount for Foursquare; Mashable
Only valid for one day, Gap cut 25% from the prices of all the clothes in its retail stores for customers who checked in on Foursquare.
The Takeaway:Another good retail example of Foursquare adoption. Smaller retailers, should be on top of the curve. Continue reading
Top Ten Foursquare Campaigns
Last week, Ruben and our VP of Development gave you an informative (and fun!) Introduction to Foursquare. Today, we’re giving you the top ten campaigns we’ve seen yet on the Foursquare platform.
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Foursquare Badges: Check-in and Earn It All
With a check in each second and counting, check-ins at various locations, and most interesting a sense of virtual achievement by winning badges for everything you do. I am talking about foursquare. Now, talking about foursquare is really incomplete if we don’t discuss the different kinds of badges that are awarded to users based on their activity levels, achievements, etc. Most of the badges are obviously proffered by foursquare, but rumor has it that very soon users will be able to create their own badges (this can only lead to chaos – 50 plus badges and counting?). Here’s a short take on different badges and what they mean to you: Continue reading
Creating a Facebook Fan Page
400 million profiles, millions of status updates, billions of photos being uploaded and viewed – Facebook is huge, monolithic and truly, wide-reaching. If you are on Facebook, that’s the size of the audience which can potentially look at your profile. However, unless you are a Britney Spears, Oprah or some other celebrity like that, no one except your friends (and to an extent, their friends) would take a gander at your profile. Continue reading
