Premier New York Wedding Photographers, Gruber Photographers successfully used social media for small business, having achieved an impressive 3000% increase of extremely relevant followers, gathered largely within a matter of just 7 weeks.
Is Tumblr part of your digital marketing plan yet? Maryanne Conlin at the MediaPost blog Engage:Moms suggests that Tumblr will soon be the new blogging platform for the segment every marketer loves most: moms. Tumblr has been around since 2007, and so far the visually-striking fashion brands are the only ones to really embrace the social media/micro-blogging platform. But because Tumblr marries eye candy (photos and media) with the blogging platform so well, Conlin suggests that time-pressed moms with an interest in visual content will soon find Tumblr a richer platform on which to share. Already, ComScore reports that half of the site’s 13.4 million users have children. For brands with visual appeal (food brands, event planning services, the cosmetics industry, etc), Tumblr might be an extremely effective way to reach young parents in the coming years. Continue reading
Skeptics have long harped that social media sites were a fad. This excellent and extensive infographic from Search Engine Journal shows that not only are social networking sites growing quickly, their user bases are diversifying. Social media is international, used by people of all ages, and majority of companies utilize social media for marketing and hiring. Just a few of the many fascinating stats contained within the infographic:
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Ron Jones from ClickZ shares 5 ways to ensure that social media efforts are achieving measurable results. Because consumers are more likely to purchase goods or services from a brand they’ve engaged with, measuring the penetration of a brand’s social media influence can help show social media ROI — something every marketer struggles to do. Jones’ approach, while not groundbreaking, breaks down these measurement tools succinctly. He highlights several ways to measure brand awareness in the social sphere, share of voice and sentiment, influence (or ability to inspire action), brand engagement, and popularity. Marketers should identify the specific goals of their brand’s social media strategy, and choose the individual metrics that best fit those goals. Continue reading
Magazine publishers are looking to mobile action codes to bridge the gap between offline content and online engagement. Like many major successful social media marketing campaigns, Glamour’s latest initiative paired exclusive access to a star with their own significant social following (Rihanna: 44 million Facebook fans) with attractive financial incentives from advertisers. Continue reading
Olivier Blanchard’s The Brandbuilder Blog is a consistent source of great articles on social media marketing. Blanchard favors detailed exploration of issues surrounding social media. Recent articles The 5 basic rules of calculating the value of a Facebook ‘fan’ and The petty tyrannies of social media illustrate the breadth of topics covered on The Brandbuilder.
This summary of Hubspot’s 2011 Hubspot’s “State of Inbound Marketing” report (PDF) highlights the importance of social media to both B2B and B2C brands, and how social media is replacing traditional channels as a means of lead generation. Continue reading
BarnRaisers takes a detailed look at the rewards Walmart is reaping from its Facebook page. Great read for any brand considering the value of social media. Continue reading
Excellent post from Brian Solis on the challenges facing businesses seeking to succeed in the social space, and 14 ways to overcome them. Continue reading
Do influencers really exist? How to craft viral content? What is the return on relationships? These questions, among others, were on the table at United Insight’s Contagious Marketing: The Science of Word-of-Mouth in the Age of Social Media conference on June 30th. Continue reading
Twittamentary, a documentary by Singaporean filmmaker, Tan Siok Siok, peels back the Twitter handles and avatars, and takes a long look at the characters behind them. Unlike The Social Network, which focused on Facebook’s founders, Twittamentary is all about the users. The film, which screened June 29th at an event hosted by Social Media Club NYC, succeeds because its focus isn’t technology, it’s humanity. Continue reading
