Skeptics have long harped that social media sites were a fad. This excellent and extensive infographic from Search Engine Journal shows that not only are social networking sites growing quickly, their user bases are diversifying. Social media is international, used by people of all ages, and majority of companies utilize social media for marketing and hiring. Just a few of the many fascinating stats contained within the infographic:
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Tag Archives: Social Media Marketing
Reading: 5 Ways to Measure Social Media
Ron Jones from ClickZ shares 5 ways to ensure that social media efforts are achieving measurable results. Because consumers are more likely to purchase goods or services from a brand they’ve engaged with, measuring the penetration of a brand’s social media influence can help show social media ROI — something every marketer struggles to do. Jones’ approach, while not groundbreaking, breaks down these measurement tools succinctly. He highlights several ways to measure brand awareness in the social sphere, share of voice and sentiment, influence (or ability to inspire action), brand engagement, and popularity. Marketers should identify the specific goals of their brand’s social media strategy, and choose the individual metrics that best fit those goals. Continue reading
Reading: A Magazine Bets on Readers Playing Tag
Magazine publishers are looking to mobile action codes to bridge the gap between offline content and online engagement. Like many major successful social media marketing campaigns, Glamour’s latest initiative paired exclusive access to a star with their own significant social following (Rihanna: 44 million Facebook fans) with attractive financial incentives from advertisers. Continue reading
Reading: Some quick handy stats about social media and lead generation
Olivier Blanchard’s The Brandbuilder Blog is a consistent source of great articles on social media marketing. Blanchard favors detailed exploration of issues surrounding social media. Recent articles The 5 basic rules of calculating the value of a Facebook ‘fan’ and The petty tyrannies of social media illustrate the breadth of topics covered on The Brandbuilder.
This summary of Hubspot’s 2011 Hubspot’s “State of Inbound Marketing” report (PDF) highlights the importance of social media to both B2B and B2C brands, and how social media is replacing traditional channels as a means of lead generation. Continue reading
Reading: What is the ROI of Walmart’s Facebook page? A lot by many measures
BarnRaisers takes a detailed look at the rewards Walmart is reaping from its Facebook page. Great read for any brand considering the value of social media. Continue reading
Reading: 14 Best Practices for Brands to Grow their Audiences in Social Media
Excellent post from Brian Solis on the challenges facing businesses seeking to succeed in the social space, and 14 ways to overcome them. Continue reading
Is Social Media Marketing Really as Big a Deal as It Is Made Out To Be?
Do you digg? Perhaps you feel better when you stumble? Does your face (book) light up with a flickr (pun intended, 
) of radiant happiness when you gather your friends for a little social activity online? If I didn’t use a hyperlink, would you have realized that there were at least a couple of social media sites named in the first two lines alone? The names are definitely a little too pedestrian, but the popularity is unmatchable.
So is social media really as big a deal as it is made out to be? If it really works, why is it that many individual professional providers and business owners don’t use it yet? Continue reading
