Tag Archives: Social Media Marketing

Reading: The New Facebook – 3 Major Implications

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Mark Zuckerberg’s look may not change much (does he own anything other than greenish-grey T-shirts?), but Facebook is about to get a makeover. On September 23rd Zuckerberg took to the stage at the f8 conference and announced major modifications to Facebook’s interface and functionality. ReadWriteWeb has a succinct breakdown of the new developments, and what they mean for users and brands. Will these changes have an affect on your social media marketing?

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Social Media Course New York City

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New York City, September 21, 2011: If you are a business, community manager, or an interactive agency looking to learn how to leverage social media for your brand,   “Examining Social Media Networks for Brand Value” is for you — this class is a core course of the Digital Marketing Certificate program offered by NYU, School of Continuing and Professional Studies. Continue reading →

Reading: MediaPost Publications 4 Reasons To Watch Tumblr

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Is Tumblr part of your digital marketing plan yet? Maryanne Conlin at the MediaPost blog Engage:Moms suggests that Tumblr will soon be the new blogging platform for the segment every marketer loves most: moms. Tumblr has been around since 2007, and so far the visually-striking fashion brands are the only ones to really embrace the social media/micro-blogging platform. But because Tumblr marries eye candy (photos and media) with the blogging platform so well, Conlin suggests that time-pressed moms with an interest in visual content will soon find Tumblr a richer platform on which to share. Already, ComScore reports that half of the site’s 13.4 million users have children. For brands with visual appeal (food brands, event planning services, the cosmetics industry, etc), Tumblr might be an extremely effective way to reach young parents in the coming years. Continue reading →

Reading: The Growth of Social Media: An Infographic

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Skeptics have long harped that social media sites were a fad. This excellent and extensive infographic from Search Engine Journal shows that not only are social networking sites growing quickly, their user bases are diversifying. Social media is international, used by people of all ages, and majority of companies utilize social media for marketing and hiring. Just a few of the many fascinating stats contained within the infographic:
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Reading: 5 Ways to Measure Social Media

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Ron Jones from ClickZ shares 5 ways to ensure that social media efforts are achieving measurable results. Because consumers are more likely to purchase goods or services from a brand they’ve engaged with, measuring the penetration of a brand’s social media influence can help show social media ROI — something every marketer struggles to do. Jones’ approach, while not groundbreaking, breaks down these measurement tools succinctly. He highlights several ways to measure brand awareness in the social sphere, share of voice and sentiment, influence (or ability to inspire action), brand engagement, and popularity. Marketers should identify the specific goals of their brand’s social media strategy, and choose the individual metrics that best fit those goals. Continue reading →