Selecting the right keywords for a web page is critical element of a successful campaign strategy, however, its important to evaluate the competitiveness of key term selected. Selecting only highly competitive terms can lead to unrealistic goals and an unbalanced approach to attain increase in traffic. Join one of our own SEO specialists, Avinash Conda, as we explore this topic in this video.
Like Mark McGwire’s head, ecommerce is big and getting bigger:
eMarketer estimates 87.5% of US internet users ages 14 and older, or 178.5 million people, will browse or research products online this year. Of that group, 83% will make a purchase online, for a total of 148.1 million online buyers in 2011. By 2015, 170.3 million people, or 76.3% of the online population, will make a purchase on the web.
Ever wondered how Google works? The exact formula is a closely guarded secret, but this infographic by the folks at PPCblog does an excellent job of illustrating the process behind the PageRank algorithm. Why is this important? The higher your site ranks in Google, the more traffic you get. Search engine optimization is a must for businesses, organizations, and individuals seeking to increase brand visibility and amplify profits. Click the image for a larger version. Continue reading
Until today, clicking on Google’s +1 button on search results, blog posts and other places really didn’t do anything publicly. Google has now added the functionality to the +1 button that people would expect. Continue reading
Google Tweaks Search to Promote “High-Quality” Sites; The Wall Street Journal
On Thursday, Google announced changes to its proprietary search equations that affect more than a tenth of its old results.
The Takeaway: The fight against “black hat” SEO is now more pronounced than ever. Remember original content is now more important than ever. Continue reading
Google Street View Entering Israel, Despite Security Concerns; Information Week
Some fear that terrorists could use information in the mapping service to carry out attacks, while others believe it could enhance the nation’s tourism industry.
The Takeaway: Do governments need to value their own privacy as much as individuals? Only time will tell if Google Street View will help or hurt this Middle East country. Continue reading
New York City, February 8, 2011:
Recognizing the need to arm marketing enthusiasts with knowledge laced with practical insights on SEO and SEM practices, NYU, SCPS (School of Continuing and Professional Studies, New York University) is conducting a hands-on course designed specifically for online entrepreneurs, web-developers, marketing managers, etc, which is geared to show how to be visible on the search engine results. This course is going to be taught by Michael Stearne and Ruben Quinones from Path Interactive – a New York based, SEM firm. Continue reading
What exactly is SEO? Depending on who you ask, you may get different responses, but SEO is typically used for most vehicles for search including search marketing and sponsored search. The approach has also changed over the years, and hear is an angle on what SEO is today.
Projecting results from SEO can be challenging for both marketers & agencies, so how do we properly understand the payoff benefits from embarking on a search engine optimization plan?
Well to start, just like any other marketing project you will need to know where you have been to know where you are going. It is funny how marketers familiar with traditional media can make assessments easily on performance but when Search Engine Optimization projects lands on their laps a theoretical black hole of evaluation exits.
Projecting results from SEO does not have to be that difficult, but it is a process that does require a few benchmarking sessions to make sure that your project is on track and that you are focusing on the right metrics
Google Insights for Search is a great tool from for recognizing how people search based on region. People speak differently and search differently based on region.
