Search engine optimization should not be limited to just your website content. Methods should be included in your images and trust me – it’s just as important!
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Tag Archives: Search Engine Optimization
Do Singular and Plural Key Phrases Matter When Optimizing For Search Engines?
There are many beliefs on singular and plural key phrases in the matter of optimizing. You would think a simple variation of adding an “S” or “ies” wouldn’t make all the difference right?
Path Interactive Is Selected As A Preferred Vendor From The World's Largest IT Franchise!
Computer Troubleshooters, the world’s largest IT franchise, has named Path Interactive as one of the preferred vendors for search engine marketing services. Path Interactive will be the agency of records for all CT’s franchisees along with their client portfolios providing both Paid Search Management and Search Engine Optimization
Projecting Results from SEO – Benchmarking SEO Keywords
Projecting results from SEO can be challenging for both marketers & agencies, so how do we properly understand the payoff benefits from embarking on a search engine optimization plan?
Well to start, just like any other marketing project you will need to know where you have been to know where you are going. It is funny how marketers familiar with traditional media can make assessments easily on performance but when Search Engine Optimization projects lands on their laps a theoretical black hole of evaluation exits.
Projecting results from SEO does not have to be that difficult, but it is a process that does require a few benchmarking sessions to make sure that your project is on track and that you are focusing on the right metrics
Google Maps Ranking – 3 Google Maps Placement Steps
Having solid Google Maps Rankings is increasingly important as the placement of 7 or 10 results from Google Maps has become the mainstay for local search engines searches. Just 6 months ago, Google Maps placements were still not consistent for local search results but obviously times have changed and your need to be placed within the top results has become critical for any business.
