Like Mark McGwire’s head, ecommerce is big and getting bigger:
eMarketer estimates 87.5% of US internet users ages 14 and older, or 178.5 million people, will browse or research products online this year. Of that group, 83% will make a purchase online, for a total of 148.1 million online buyers in 2011. By 2015, 170.3 million people, or 76.3% of the online population, will make a purchase on the web.
Ever wondered how Google works? The exact formula is a closely guarded secret, but this infographic by the folks at PPCblog does an excellent job of illustrating the process behind the PageRank algorithm. Why is this important? The higher your site ranks in Google, the more traffic you get. Search engine optimization is a must for businesses, organizations, and individuals seeking to increase brand visibility and amplify profits. Click the image for a larger version. Continue reading
Until today, clicking on Google’s +1 button on search results, blog posts and other places really didn’t do anything publicly. Google has now added the functionality to the +1 button that people would expect. Continue reading
New York, June 22, 2011 - NYU’s School of Continuing and Professional Studies (SCPS) is conducting a hands-on intensive training course designed for the digital marketing professional. Digital entrepreneurs, web developers, content managers, and marketing professionals alike will all benefit by this interactive course taught by Michael Stearne and Ruben Quinones, digital marketers from New York City-based SEM firm Path Interactive. Continue reading
New York City, February 8, 2011:
Recognizing the need to arm marketing enthusiasts with knowledge laced with practical insights on SEO and SEM practices, NYU, SCPS (School of Continuing and Professional Studies, New York University) is conducting a hands-on course designed specifically for online entrepreneurs, web-developers, marketing managers, etc, which is geared to show how to be visible on the search engine results. This course is going to be taught by Michael Stearne and Ruben Quinones from Path Interactive – a New York based, SEM firm. Continue reading
What exactly is SEO? Depending on who you ask, you may get different responses, but SEO is typically used for most vehicles for search including search marketing and sponsored search. The approach has also changed over the years, and hear is an angle on what SEO is today.
With all the personal turmoil Tiger Woods is facing, web searchers have become increasingly interested in the online content about renowned golfer. With the Golf Masters Tournament going on, searchers have switched their focus from Woods personal issues to his golf career according to media researcher Neilsen.
Meta tags are often a standard when it comes to search engine optimization and although it does not hold all the weight it once did – does it still serve a purpose? Many think that it does not make a difference, but coming straight from the source of Googles Webmaster Blog some meta tags are still definitely weighed.
So, we all know what a tech giant Apple really is. Recently, there was a huge media frenzy over the release of their new product, Apple IPad. The IPad is a tablet that has no keyboard or mouse and is all touch screen. It also has a USB port and Internal HD.
Search engine optimization should not be limited to just your website content. Methods should be included in your images and trust me – it’s just as important!
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