Google is responding to the surge in mobile web traffic by adding website optimization to the list of factors it uses to serve mobile ads. According to Google, paid search campaigns utilizing mobile-optimized pages, “will generally drive more mobile traffic at a lower cost. ”
Tag Archives: Paid Search
AdWords Search Funnels – Great Data For Optimization
If you’re running an AdWords campaign with any sort of trackable conversion, make sure you’re using the Search Funnels data to inform your optimization. It offers such stats as Time Lag, Path Length, First and Last Click Analysis, Assisted Conversions, and Top Conversion Paths, all of which can help you better optimize your account.
Reading: 5 Reasons Why Brand Marketers Should Use Search Retargeting
Search Engine Land‘s Frost Prioleau explains how search retargeting, also known as remarketing, supercharges your PPC campaigns. Roughly 98% of visitors to your website will leave without converting. Remarketing serves display ads to those visitors on other sites, keeping your brand top of mind and offering more opportunities for messaging. Prioleau writes that retargeting offers access to consumers at the top of the purchase funnel, but the real value of remarketing is connecting with visitors in the middle or bottom of the funnel. Any target of a remarketing campaign is already interested enough in your services that they have either searched for your service or visited your site. Continue reading
Reading: Google Testing Unique AdWords Format Designed for Gmail
Google posted revenue of $29.3 billion in 2010, much of it coming from paid search. Search Engine Land reported today that the search giant may be rolling out a new AdWords unit which will bring display ads to Gmail. Continue reading
New Google SERP's Potential Effects on Paid Search
You’ve probably already noticed the fact that Google rolled out a new look yesterday for its SERP (Search Engine Results Page) for local searches. As you can see in the screenshot below, the old SERP featured a “7-Pack” of local business listings, interspersed with organic results from the wider web, surrounded on the top and right hand side with paid ads.
How Much is BP Spending Online?
BP is reportedly spending 50 million dollars on a recent P.R. campaign and have recently started buying ads on search engines, I give you my estimate of how much I think they are spending in this video.
Pay For Search? I'm #1 Organically!
“Why should we pay for brand leads? We already rank in position 1 organically for our brand terms.”
It might be from your CMO or your contact that online shoe store you just signed, but whether you do in-house or agency paid search advertising, you’ve undoubtedly had this asked before (perhaps several times).
A couple of answers. Continue reading
Facebook Advertising – Who Should, and Who Shouldn't
By now, most advertisers are familiar with the basics of paid search advertising: you choose a list of keywords that you want to trigger your ad, select the maximum you’re willing to spend per click, and then instruct the search engines to match you up with people searching for your terms. Since searchers are looking for a specific service or answer at the time of the search, paid search is great for transactional advertising such as generating sales or leads. If you are offering exactly what the searcher is looking for, he or she is likely to convert.
More People Now Visit Facebook Than Google
Search engine advertising has been a dominant force in the world of online advertising for years now. However, with Facebook taking up an ever-greater share of people’s time online, it is inevitable that Facebook will also account for an increasing share of online advertising. That said, Facebook advertising isn’t useful for every business. Here is some information to help you decide whether your company should give it a try.
Running a Paid Search Campaign? Keep a close eye on Search Partners
All the major search engines increase the number of searchers they offer an advertiser by allowing their search results to show on 3rd party websites. The traffic for paid ads showing on these 3rd party sites is typically of a lower quality than that generated by the search engines’ own sites. However, that traffic is also usually cheaper, so some types of businesses benefit by having their ads show on search partner sites.
If you allow your ads to show on search partner sites, it’s important to constantly monitor the traffic those sites generate. This fact was underscored one day a few weeks ago when a Path Interactive client suffered an 800% traffic spike on one particular adgroup in a Google campaign, with most of the spike coming from one keyword, with no corresponding increase in conversions.
Path Interactive Featured in Digital Media Buzz
Path Interactive’s Call Tracking solution for paid search advertising, CallPath was featured today in the product review section of Digital Media Buzz.
